October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

Read more

September 10, 2019 by , ,

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

Read more
How Profile Merging and Audience Building Work In a DMP

May 15, 2019 by ,

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features. Let’s take a look at what components make up a data-management platform (DMP) and how they are connected. Click here to open this DMP infographic in a new tab. What Is a […]

Read more
The Anatomy Of a Data-Management Platform (DMP) [infographic]

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a […]

Read more
What is Taxonomy in a DMP?

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven […]

Read more

May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get their ads in front of their target audience. The fact that the average person spends 6.5 hours a day browsing websites, watching videos, and chatting with friends on social-media platform has […]

Read more