Tag: Data Management Platform (DMP)

September 19, 2023 by Michael Sweeney, Łukasz Małecki

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

March 23, 2023 by Paulina Zawiślak, Michael Sweeney

Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.

August 11, 2021 by Łukasz Małecki, Daniel O'Connell, Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

April 7, 2022 by Michael Sweeney, Maciej Zawadziński

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features. Let’s take a look at what components make up a data-management platform (DMP) and how they are connected. Click on the infographic to enlarge it. What Is a Data-Management Platform (DMP)? A […]

November 27, 2020 by Maciej Zawadziński

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). Table of Contents What is Taxonomy? […]

October 27, 2023 by Maciej Zawadziński

Want to build a data management platform or improve your existing one? Fill in the form below and our team will provide you with initial cost and timeline estimates We never share personal details. Read our Privacy Policy for information about how we handle and store your data. More than 80% of worldwide panelists have […]

May 6, 2022 by Maciej Zawadziński

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get their ads in front of their target audience. The fact that the average person spends 6.5 hours a day browsing websites, watching videos, and chatting with friends on social-media platform has […]