Tag: Ad Fraud and Verification

May 17, 2023 by Natalia Figas

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

February 5, 2021 by Paulina Zawiślak, Michael Sweeney

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

November 10, 2020 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

April 28, 2023 by Michal Wlosik

In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser. These issues effectively decrease the advertisers’ return on investment, and because an increasing number of ads are being displayed […]

February 5, 2021 by Michal Wlosik

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud. While the general consensus […]

February 5, 2021 by Maciej Zawadziński

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency. While both […]