Tag: Ad Exchange

September 12, 2022 by Natalia Figas

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

January 9, 2023 by Paulina Zawiślak, Michael Sweeney

Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]

August 12, 2021 by Maciej Zawadziński, Michael Sweeney

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

August 12, 2021 by Maciej Zawadziński, Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable. In reality, integrating a DSP with other AdTech platforms is a meticulous technological […]

August 12, 2021 by Michael Sweeney

Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to eMarketer.com. What was once solely used for remnant inventory, real-time bidding (RTB) is now being used for all types of digital advertising – from remnant to premium ads. And while all […]