Rapid Prototyping Brings Speedy Success [Video]


Our Newsletter

Get AdTech & MarTech resources sent straight to your inbox

We respect your privacy. Learn more here.

They say seeing is believing.
We know this to be true when it comes to building high-quality, custom software. That’s why we believe rapid prototyping is an essential step to every project’s success.

For startups and companies looking to undertake a software-development project, starting with a prototype provides several advantages:

  • Brings your idea to life quickly: Take the ideas and layouts as you have imagined them and transform them into a visual prototype that clearly communicates your product vision.
  • Provides users with an interactive model: The best way to explain your idea to initial users and investors, and gain early feedback, is to provide them with a tangible working product.
  • Establishes a foundation for development: A prototype provides the basis for the next stages of development and speeds up the remaining design and development phases.
  • Accelerates time-to-market (TTM): A prototype helps identify and resolve usability flaws and other problems early, thus reducing the risk of failure as well as costly and time-consuming overhauls later on.

For these reasons, we have made rapid prototyping an integral part of Clearcode’s development methodology.

Watch the video below to see how we can apply our Rapid Prototyping Phase to ensure your project’s success.

Rapid Prototyping Phase

Rapid Prototyping Reduces Failure and Costs

In the past, software development was carried out according to linear, traditional (waterfall) methods. Because testing was usually left until the final product was finished, this led to significant fail rates and often increased TTM significantly.

Today’s rapidly changing business landscape demands a different approach. This is why companies, especially startups, have come to favor the agile method with its emphasis on continuous testing and multiple iterations. Prototyping is a key element of agile development.

There are also cost issues connected with traditional development methods. As the chart below illustrates, the cost of fixing defects increases dramatically as the development process continues, meaning if bugs aren’t caught early, they can cause major headaches

Cost of fixing defects during development Based on Boehm and Basili
Cost of fixing defects during development Based on Boehm and Basili

Integrating a prototyping phase into the early stages of the development process is an effective way of counteracting these problems. By combining the key design and information architecture elements in an interactive model early on, defects can be dealt with quickly, and costly delays and changes can be avoided.

Clearcode’s Prototyping Phase

Our prototyping phase is a detailed, yet flexible approach designed to present you with a clear visual representation of your project, speed up the design and development phases, and reduce the risk of project failure.

This is especially important, as the prototype will undergo multiple iterations based on constant feedback from both sides. The product vision crystallizes during this phase, which allows for easy transition to the development and launch of the Minimum Viable Product (MVP).

Your Idea, Our Expertise – The Perfect Match

Do you have an idea for an application – why not talk to us? If you’re looking to get your project off the ground quickly, feel free to request our prototyping-phase document to find out how we can help you get started.

Our full-service development team is at the forefront of the custom-software industry, and together we can propel your project to success.

Reading recommendation

Read our online book

The AdTech Book by Clearcode

Learn about the platforms, processes, and players that make up the digital advertising industry.

Mike Sweeney

Head of Marketing

“The AdTech Book is the result
of our many years of experience in designing and developing advertising and marketing technologies for clients.”

Find out how we can help you with your project

Schedule a call with us today and find out how we can help you with your AdTech or MarTech development project.