Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms.
And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength.
Figures from a recent study conducted by eMarketer show that programmatic digital ad spending in the U.S is set to reach $20.41 billion in 2016.
Although the growth of programmatic is on the incline and is flowing into other areas of digital advertising, there are still a number of challenges that plague the present programmatic landscape and threaten its future.
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