AdTech Industry, AdTech Platforms, AdTech Processes

The RTB & Programmatic Landscape: The 12 Most Important Areas and Their Challenges & Opportunities

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms.

And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength.

Figures from a recent study conducted by eMarketer show that programmatic digital ad spending in the U.S is set to reach $20.41 billion in 2016.

programmatic_ad_spending
The growth of programmatic.
Source: emarketer.com

Although the growth of programmatic is on the incline and is flowing into other areas of digital advertising, there are still a number of challenges that plague the present programmatic landscape and threaten its future.

To find out what challenges programmatic faces now and in the future, and what opportunities lie latent, download your FREE copy of our report – Programmatic’s Challenges and Opportunities.

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