AdTech Processes

Presentation for Klarna: How Cookie Syncing Works [VIDEO]

Back in September 2017, one of our project managers, Grzegorz Łukaszewicz, gave a presentation at a Klarna conference (Konfersense by Klarna). Clearcode has been working with Klarna to build the Klarna Upstream advertising platform.

Grzegorz covered the following topics:

  • Klarna Upstream advertising platform
  • First-party and third-party cookies
  • Cookie syncing and how it works

Watch the video:

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