GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

AdTech Industry, Data & Privacy

GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law.

The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”

The hearing lasted for more than 5 hours and included many topics not typically associated with antitrust law, such as China, content moderation, and email spam. 

But there were a number of topics connected to AdTech, digital advertising, and user privacy. 

So we’ve put together a shorter version of the hearing that focuses on those topics.

To watch the full hearing and testimonies from all CEOs, click here

The timestamps of topics covered in our video:

00:20: What would happen if Google had to split up YouTube and its AdTech products? 

00:47: Google and Facebook capture the vast majority of digital ad revenue and profit off content from news publishers. 

2:16: Does Google Chrome’s decision to turn off support for third-party cookies place it in the same position as other AdTech companies? Even without third-party cookies, is Google able to still collect user data from its other properties?

4:05: Google stops allowing third-party AdTech companies from buying YouTube inventory. 

6:28: Google’s conflict of interest with its AdX ad exchange and the fact that it owns demand-side and supply-side platforms.

11:15: The purchase of DoubleClick and the destruction of user privacy. “More user data means more money.”

11:08: Google stops allowing independent AdTech companies to export the DoubleClick ID and Google’s digital ad market share increased since the implementation of the GDPR.

18:12: Google’s conflict of interest with organic search results and paid search ads. 

19:32: YouTube collecting data on children and showing them targeted ads. 

23:22: Facebook’s digital surveillance of users and competitors via its trackers, Like buttons, login, and APIs. 

24:04: In 2004, Facebook said they wouldn’t use cookies to collect private information from any user, and apparently they still don’t. “Do you use cookies?”

26:07: “PUT YOUR MASK ON!”

Testimony Highlights

Here are some other highlights from the testimonies of the 4 tech CEOs.

Sundar Pichai, CEO of Alphabet Inc.

Jeff Bezos, CEO of Amazon.com, Inc.

Tim Cook, CEO of Apple Inc.

Mark Zuckerberg, CEO of Facebook Inc.

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