The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications.
The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, optimizing time, reducing risk, and gathering vital customer feedback has never been so important.
Traditional IT and software-development approaches focus on solving problems for a defined audience. In the startup industry, knowing if your product will solve a problem or if it will captivate your target audience is hard to gauge without a working application.
Startups that follow traditional methods of developing software spend months planning, designing, and building an application without truly knowing if there is a market for it.
This significantly increases the risk of instant project failure. A large part of a startup’s success is based on its ability to test its target market, validate ideas, and showcase the business’s potential.
As a result, a number of new methods have emerged to help software developers plan, build, and release early working applications.
One of the most common forms of a working application is a minimum viable product, or MVP, which has become a pillar of business success and an important way to discover unknown customer and market data.
Learn The Secrets To Building A Successful Minimum Viable Product (MVP)
Download your FREE copy of our MVP ebook and educate yourself about minimum viable products and discover the important role they play in software development.Download FREE Guide
Share this article
FREE AdTech & MarTech Resources
Thousands of C-level executives, software engineers, marketers, and advertisers all learn about the inner workings of AdTech and MarTech with our bimonthly newsletter — and so can you! Subscribe today and get access to the latest and best articles, videos, and guides!