AdTech Platforms, Data & Privacy
June 7, 2023 by Natalia Figas, Michael Sweeney
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.
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January 20, 2022 by Michael Sweeney
Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.
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February 15, 2022 by Michael Sweeney
The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020
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September 30, 2022 by Michael Sweeney
You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.
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June 23, 2021 by Michael Sweeney
Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]
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August 19, 2021 by Michael Sweeney, Paulina Zawiślak
In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.
Read more![The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]](https://clearcode.cc/wp-content/uploads/2021/03/cover_Obszar-kompozycji-1.png)
October 12, 2021 by Michael Sweeney, Paulina Zawiślak
Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.
Read more![A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]](https://clearcode.cc/wp-content/uploads/2021/01/A-Timeline-of-Apples-Prvacy-Changes-in-Safari-and-iOS-main-blog-post-image.png)
August 24, 2021 by Michael Sweeney, Paulina Zawiślak
Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.
Read more![Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]](https://clearcode.cc/wp-content/uploads/2021/01/Apples-Privacy-Changes-and-the-Impact-on-AdTech-and-MarTech-main-blog-post-image.png)
March 23, 2023 by Paulina Zawiślak, Michael Sweeney
Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.
Read more![Top Customer Data Platform (CDP) and Data Management Platform (DMP) Companies [Updated in 2023]](https://clearcode.cc/wp-content/uploads/2020/12/CDP_DMP.png)
February 8, 2021 by Michael Sweeney
The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.
Read more![How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]](https://clearcode.cc/wp-content/uploads/2020/11/infpographicObszar-kompozycji-2.png)
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