February 4, 2019 by Michal Wlosik

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.

Read more

April 19, 2018 by

Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies.

Read more
GDPR and ePrivacy FAQ from AdTech vendors

April 17, 2018 by

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries.

Read more
The Effect the GDPR and ePrivacy Will Have on AdTech and MarTech Vendors [infographic]

April 12, 2018 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest.

Read more
GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

March 12, 2018 by

On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018.

Read more
GDPR & ePrivacy: The Effect on AdTech & MarTech From a Technical Perspective [GUIDE]

January 25, 2018 by

As part of our commitment to helping AdTech companies become GDPR compliant and run efficient media campaigns without relying on personal data, we’ve partnered with PageFair and have become an approved Perimeter Trusted Partner.

Read more

December 8, 2017 by

In the early days of online advertising, the amount and type of data companies could collect about users was limited to the header information passed along with a HTTP call from the user’s browser, such as the language set on the user’s computer, URL of the page that the ad is being loaded onto, and the browser type and version.

Read more
Don't Fret - the GDPR Is a Good Thing for AdTech

October 11, 2017 by

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

Read more
Not Complying with GDPR Will Cost AdTech Companies More than 4% of Revenue

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.

Read more
The GDPR Will Drain the AdTech Cookie Pool

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

Read more
What Is Intelligent Tracking Prevention and How Does It Work?

June 2, 2016 by

Control and security over customer data – especially PII (Personally identifiable information) is a hot-button issue amongst Ad Tech and MarTech companies due to the wide array of regulations and stiff penalties for non-compliance.

Read more
Why Most Ad Tech & MarTech Companies Should Stick to Data Processing

Search