February 4, 2019 by Michal Wlosik
When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.
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April 19, 2018 by Maciej Zawadziński
Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies.
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April 17, 2018 by Michael Sweeney
While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries.
Read more![The Effect the GDPR and ePrivacy Will Have on AdTech and MarTech Vendors [infographic]](https://cdn.clearcode.cc/2018/04/gdpr-adtech-infographic.png)
April 12, 2018 by Michael Sweeney
Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest.
Read more![GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]](https://cdn.clearcode.cc/2018/04/user-consent-post-large.png)
March 12, 2018 by Michael Sweeney
On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018.
Read more![GDPR & ePrivacy: The Effect on AdTech & MarTech From a Technical Perspective [GUIDE]](https://cdn.clearcode.cc/2018/03/14831-GDPR-ePrivacy-The-Effect-on-AdTech-MarTech-From-a-Technical-Perspective.png)
January 25, 2018 by Michael Sweeney
As part of our commitment to helping AdTech companies become GDPR compliant and run efficient media campaigns without relying on personal data, we’ve partnered with PageFair and have become an approved Perimeter Trusted Partner.
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December 8, 2017 by Maciej Zawadziński
In the early days of online advertising, the amount and type of data companies could collect about users was limited to the header information passed along with a HTTP call from the user’s browser, such as the language set on the user’s computer, URL of the page that the ad is being loaded onto, and the browser type and version.
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October 11, 2017 by Michael Sweeney
With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.
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October 9, 2017 by Maciej Zawadziński
While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.
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September 27, 2017 by Maciej Zawadziński
Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.
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June 2, 2016 by Maciej Zawadziński
Control and security over customer data – especially PII (Personally identifiable information) is a hot-button issue amongst Ad Tech and MarTech companies due to the wide array of regulations and stiff penalties for non-compliance.
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