August 19, 2019 by Maciej Zawadziński , Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”.

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May 17, 2018 by

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase […]

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What Does Privacy by Design Mean for AdTech and MarTech Companies?

May 2, 2018 by ,

Since May 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply […]

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

April 19, 2018 by

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests.

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In a Post-GDPR World, Who Will Be the Emissions Cheaters of AdTech?

April 19, 2018 by

Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies.

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GDPR and ePrivacy FAQ from AdTech vendors

April 17, 2018 by

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries.

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The Effect the GDPR and ePrivacy Will Have on AdTech and MarTech Vendors [infographic]

April 12, 2018 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest.

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GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

March 12, 2018 by

On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018.

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GDPR & ePrivacy: The Effect on AdTech & MarTech From a Technical Perspective [GUIDE]

January 25, 2018 by

As part of our commitment to helping AdTech companies become GDPR compliant and run efficient media campaigns without relying on personal data, we’ve partnered with PageFair and have become an approved Perimeter Trusted Partner.

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December 8, 2017 by

In the early days of online advertising, the amount and type of data companies could collect about users was limited to the header information passed along with a HTTP call from the user’s browser, such as the language set on the user’s computer, URL of the page that the ad is being loaded onto, and […]

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Don't Fret - the GDPR Is a Good Thing for AdTech

October 11, 2017 by

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

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Not Complying with GDPR Will Cost AdTech Companies More than 4% of Revenue