Category: Data & Privacy

March 20, 2019 by Michal Wlosik, Michael Sweeney, Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, and what responsibilities it imposes on data controllers and processors.

February 4, 2019 by Michal Wlosik

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.

November 2, 2018 by Michal Wlosik, Michael Sweeney

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of cookies in advertising technology is critical to getting a better hold on online advertising and privacy.

October 17, 2018 by Michal Wlosik

The European Parliament’s recent approval of a controversial update to copyright law has certainly caused some stir. For one, it has divided the online community. Its proponents hail it a long-expected and much-needed change that adapts copyright law to the digital age; others say its effects will be broad and far-reaching, but hardly beneficial.

October 15, 2018 by Michal Wlosik

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

September 14, 2018 by Maciej Zawadziński, Michal Wlosik

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

May 23, 2018 by Michal Wlosik, Maciej Zawadziński

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

May 17, 2018 by Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase of software production.

May 2, 2018 by Maciej Zawadziński, Michal Wlosik

Since May 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.