AdTech Processes, Data & Privacy
January 30, 2023 by Paulina Zawiślak, Michael Sweeney
The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.
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October 10, 2022 by Natalia Figas, Michael Sweeney
Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.
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August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney
Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.
Read more![A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]](https://clearcode.cc/wp-content/uploads/2022/05/A-Timeline-of-Firefoxs-Privacy-Changes-and-Impact-on-AdTech-MarTech_cover.png)
November 10, 2022 by Natalia Figas, Michael Sweeney
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.
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January 20, 2022 by Michael Sweeney
Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.
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February 15, 2022 by Michael Sweeney
The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020
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September 30, 2022 by Michael Sweeney
You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.
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June 23, 2021 by Michael Sweeney
Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]
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August 19, 2021 by Michael Sweeney, Paulina Zawiślak
In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.
Read more![The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]](https://clearcode.cc/wp-content/uploads/2021/03/cover_Obszar-kompozycji-1.png)
October 12, 2021 by Michael Sweeney, Paulina Zawiślak
Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.
Read more![A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]](https://clearcode.cc/wp-content/uploads/2021/01/A-Timeline-of-Apples-Prvacy-Changes-in-Safari-and-iOS-main-blog-post-image.png)
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