Category: Data & Privacy

May 19, 2020 by Maciej Zawadziński

There’s been a lot of press coverage about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s.

May 14, 2020 by Maciej Zawadziński

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t.

April 9, 2020 by Michael Sweeney

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

February 14, 2020 by Michael Sweeney

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022. Third-party cookies have been the backbone of online advertising for over a decade and power a number of key advertising processes.But what […]

February 12, 2020 by Michael Sweeney

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

January 31, 2020 by Michael Sweeney

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

January 14, 2020 by Michael Sweeney

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

December 4, 2019 by Michael Sweeney

December 31, 2019, will mark the end of a decade. It will also mark the end of an era in online advertising — one where third-party cookies have powered mass data collection and user privacy has been ignored.

October 3, 2019 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]