May 18, 2023 by

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns.

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What are Privacy-Enhancing Technologies (PET) in AdTech?

May 13, 2023 by

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

April 3, 2023 by

In the last few years, Internauts have gained serious protection of their privacy. Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them.

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What’s the Difference Between Zero-Party, First-Party and Third-Party Data?

April 27, 2023 by ,

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

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What Does the EU’s DSA and DMA Mean for AdTech?

August 17, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

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A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

May 13, 2023 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

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What Is a Data Clean Room and How Does It Work?

January 20, 2022 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

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Privacy in AdTech and Programmatic Advertising in 2022

February 15, 2022 by

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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Google Chrome’s FLoC Explained + FAQs

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