May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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May 23, 2018 by ,

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

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What is Contextual Targeting and How Does It Work?

May 17, 2018 by

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase of software production.

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What Does Privacy by Design Mean for AdTech and MarTech Companies?

May 2, 2018 by ,

As of May 25, 2018, all companies that collect, use, process, and share data about EU citizens will be required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

April 19, 2018 by

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests.

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In a Post-GDPR World, Who Will Be the Emissions Cheaters of AdTech?

April 19, 2018 by

As we get closer to the European Union’s General Data-Protection Regulation (GDPR) enforcement date on May 25, 2018, more is becoming known about what this new regulation will mean for the online advertising industry and what impact it will have on companies operating within its jurisdiction.

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GDPR and ePrivacy FAQ from AdTech vendors

April 17, 2018 by

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries.

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The Effect the GDPR and ePrivacy Will Have on AdTech and MarTech Vendors [infographic]

April 12, 2018 by

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest.

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GDPR and AdTech/MarTech: What Obtaining User Consent Will Look Like [infographic]

March 12, 2018 by

On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018.

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GDPR & ePrivacy: The Effect on AdTech & MarTech From a Technical Perspective [GUIDE]

January 25, 2018 by

As part of our commitment to helping AdTech companies become GDPR compliant and run efficient media campaigns without relying on personal data, we’ve partnered with PageFair and have become an approved Perimeter Trusted Partner.

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