July 5, 2021 by

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts. Before going deeper […]

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Understanding RTB, Programmatic Direct and Private Marketplace

July 5, 2021 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB? Consider one statistic… According to eMarketer, programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of […]

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

July 5, 2021 by

Advertising technology seems to have a language all its own. Pay-per-click, demand-side platform (DSP), ad exchange — the list goes on and on. Out of all the jargon, there are two terms that have become real buzzwords in recent years, and understanding them is key to getting a handle on AdTech and, ultimately, reaping its […]

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Real-Time Bidding (RTB) & Programmatic: </br>One and the Same?

August 12, 2021 by

Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to eMarketer.com. What was once solely used for remnant inventory, real-time bidding (RTB) is now being used for all types of digital advertising – from remnant to premium ads. And while all […]

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August 20, 2019 by

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

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The RTB & Programmatic Landscape: The 12 Most Important Areas and Their Challenges & Opportunities

July 2, 2021 by

Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]

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How Does Real-Time Bidding (RTB) Work?

July 5, 2021 by

There was a time, believe or not, when commercial advertising was banned on the Internet. It can be hard to imagine an online world without spam, pop-up ads, or banner ads, but whether you absolutely detest digital ads or appreciate that they help keep a lot of content free and readily available, there is no […]

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How Real-Time Bidding (RTB) Changed Online Display Advertising

June 6, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

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A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

May 19, 2022 by

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

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