April 13, 2018 by

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts. Before going deeper […]

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Understanding RTB, Programmatic Direct and Private Marketplace

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB? Consider one statistic… According to eMarketer, programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of […]

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

April 7, 2016 by

Advertising technology seems to have a language all its own. Pay-per-click, demand-side platform (DSP), ad exchange — the list goes on and on. Out of all the jargon, there are two terms that have become real buzzwords in recent years, and understanding them is key to getting a handle on AdTech and, ultimately, reaping its […]

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Real-Time Bidding (RTB) & Programmatic: </br>One and the Same?

November 30, 2015 by

Digital ad-spending from real-time bidding (RTB) is set to reach $7.4 billion and account for 28% of total digital ad-spending in 2016, according to eMarketer.com. What was once solely used for remnant inventory, real-time bidding (RTB) is now being used for all types of digital advertising – from remnant to premium ads. And while all […]

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August 12, 2015 by

Programmatic is more than just a buzzword – it’s the future of online media buying and selling. It’s an exciting and ever-evolving industry comprising of a number of intermediaries and technology platforms. And ever since its introduction to the online display advertising ecosystem, programmatic has gone from strength to strength. Figures from a recent study […]

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The RTB & Programmatic Landscape: The 12 Most Important Areas and Their Challenges & Opportunities

January 23, 2015 by

Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]

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How Does Real-Time Bidding (RTB) Work?

January 8, 2015 by

There was a time, believe or not, when commercial advertising was banned on the Internet. It can be hard to imagine an online world without spam, pop-up ads, or banner ads, but whether you absolutely detest digital ads or appreciate that they help keep a lot of content free and readily available, there is no […]

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How Real-Time Bidding (RTB) Changed Online Display Advertising

September 12, 2019 by

With many newly introduced privacy regulations and requirements governing personal data in Europe and the US (and likely in other parts of the world soon), programmatic advertising is increasingly challenged. Processes like behavioral targeting and retargeting with granular user segmentation and unrestricted use of third-party data is no longer possible – unless explicit user consent […]

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How to Select Features and Build an Influencer Marketing Platform

August 2, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.Here’s a list of three interesting AdTech news stories […]

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Clearcode’s AdTech Month In Review: July 2019

July 1, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s a list of three interesting AdTech news […]

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Clearcode’s AdTech Month In Review: June 2019