Since bidders may not necessarily know what the hard floor is, the concept of a soft price floor was implemented to “catch” the offers that fall only slightly below the hard floor and would otherwise get rejected with no Yield for the publisher.
Since bidders may not necessarily know what the hard floor is, the concept of a soft price floor was implemented to “catch” the offers that fall only slightly below the hard floor and would otherwise get rejected with no Yield for the publisher.
Schedule a call with us today and find out how we can help you with your AdTech or MarTech development project.