November 30, 2018 by Michal Wlosik
Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.
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August 3, 2017 by Maciej Zawadziński
Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.
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June 7, 2016 by Maciej Zawadziński
More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.
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