April 24, 2019 by Michal Wlosik
The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]
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August 3, 2017 by Maciej Zawadziński
Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.
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June 7, 2016 by Maciej Zawadziński
More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.
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