Tag: Video

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Top OTT and CTV Advertising Platforms [Updated 2021]

May 28, 2021 by Paulina Zawiślak, Michael Sweeney

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

Top OTT and CTV Advertising Platforms [Updated 2021]

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech Amazon Web Services (AWS) App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-of-Home (DOOH) ePrivacy Fingerprinting Firefox GDPR Google Header Bidding IAB Standards Identity IDFA Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Minimum Viable Product (MVP) Mobile Advertising OMID Over-The-Top (OTT) Personalization Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Safari simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-side platform (SSP) Targeting Methods Tracking Techniques Transparency User Requests Video Video Advertising Walled Gardens Waterfalling

Tag: Video

Top OTT and CTV Advertising Platforms [Updated 2021]

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