January 9, 2023 by Paulina Zawiślak, Michael Sweeney
Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.
Read more![Top OTT and CTV Advertising Platforms [Updated 2023]](https://clearcode.cc/wp-content/uploads/2021/05/CTV_OTT.png)
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