March 2, 2018 by Michael Sweeney

The European Union’s General Data Protection Regulation (GDPR) will come into force on May 25, 2018. The goal of the regulation is to give EU citizens and residents back control of their privacy and data.

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August 3, 2017 by

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

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What is Video Header Bidding and How Does it Work?

June 7, 2016 by

More and more companies are adopting a “video-first” approach to advertising. According to eMarketer, the video advertising market in the U.S. alone is expected to nearly double over the next three years — with programmatic ad spend leading the way.

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5 Critical Questions To Boost Video Advertising Success