August 24, 2023 by

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.

Read more
Key Features of an SSP

July 14, 2023 by

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.

Read more
How To Design and Build an SSP and an Ad Exchange

January 9, 2023 by ,

Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]

Read more
Top Supply-Side Platform (SSP) and Ad Exchange Companies [Updated in 2023]

August 12, 2021 by ,

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

Read more
How We Built an Ad Exchange with Amazon Web Services (AWS)

July 12, 2022 by ,

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price. To solve this problem, a new type of AdTech platform […]

Read more
The Anatomy of a Supply-Side Platform (SSP) [infographic]

August 12, 2021 by ,

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable. In reality, integrating a DSP with other AdTech platforms is a meticulous technological […]

Read more
How to Integrate a DSP with Ad Exchanges and SSPs

July 21, 2023 by ,

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is […]

Read more
What Is a Supply-Side Platform (SSP) and How Does It Work?

Search

Tags

Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News AdTech & MarTech Q&A Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Path Optimization (DPO) Demand-Side Platform (DSP) Digital Marketing Act (DMA) Digital Out-Of-Home (DOOH) Digital Services Act (DSA) Dynamic Creative Optimization (DCO) ePrivacy Fingerprinting Firefox First-party data Gambling Advertising Gaming GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising (IGA) Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs Monetization OMID Order Management System (OMS) Over-The-Top (OTT) Personalization Prebid Privacy Privacy Sandbox Privacy-Enhancing Technologies (PET) Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization (SPO) Supply-Side Platform (SSP) Sustainable Programmatic Targeting Methods Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Advertising Video Advertising Technologies Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data