January 9, 2023 by Paulina Zawiślak, Michael Sweeney
Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]
Read more![Top Supply-Side Platform (SSP) and Ad Exchange Companies [Updated in 2023]](https://clearcode.cc/wp-content/uploads/2021/01/Top_SSPs.png)
August 12, 2021 by Maciej Zawadziński, Michael Sweeney
The ability to quickly build and test new solutions is a key determinant of success for any tech company. Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]
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July 12, 2022 by Michael Sweeney, Maciej Zawadziński
In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price. To solve this problem, a new type of AdTech platform […]
Read more![The Anatomy of a Supply-Side Platform (SSP) [infographic]](https://clearcode.cc/wp-content/uploads/2019/06/The-Anatomy-of-a-Supply-Side-Platform-main-blog-image.png)
August 12, 2021 by Maciej Zawadziński, Michael Sweeney
When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable. In reality, integrating a DSP with other AdTech platforms is a meticulous technological […]
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June 7, 2022 by Maciej Zawadziński, Michal Wlosik
When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is […]
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