October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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August 27, 2018 by

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology. Brands and agencies that would traditionally invest in ad men and women are now […]

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AdTech/MarTech Development Teams: In-House vs Outsourcing vs Development Partner

December 8, 2015 by

The time for enterprises to move to the cloud has arrived. Now, more than ever before, enterprises are shifting to cloud-based software solutions and the positive results are undeniable: improved performance, reduced costs and increased flexibility to name just a few. At the heart of this movement is the concept […]

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October 28, 2015 by

Cloud adoption in the enterprise environment is on the rise. A recent study from Centaur Partners states that revenue generated from SaaS and cloud-based business-application services will increase from $13.5 billion in 2011 to $32.8 billion in 2016 (a CAGR of 19.5%).

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October 1, 2015 by

For a good part of the 19th century, factories and large buildings got their electricity from generators located in their basements. This method required a lot of maintenance and upkeep from the factories and companies hosting the generators, and the power supply was often unreliable. Then, in the 1890s, the first public power plants were […]

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March 10, 2015 by

According to Jupiter Research, revenues generated from enterprise software-as-a-service (SaaS) will reach $53.8 billion in 2018, up from $23.2 billion in 2013. These numbers are backed up by the large amount of businesses that are now either offering SaaS solutions that accompany their on-premises version, or have completely jumped ship and are only offering SaaS […]

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December 17, 2014 by

The way software and applications are delivered to users and companies has changed a lot in recent years. The traditional model of acquisition, known as on-premises software, consists of downloading or installing the software on a computer or server. Prior to 2005, this model was the most common form of software delivery to individuals and […]

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