March 2, 2018 by Michael Sweeney

The European Union’s General Data Protection Regulation (GDPR) will come into force on May 25, 2018. The goal of the regulation is to give EU citizens and residents back control of their privacy and data.

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January 31, 2018 by

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged to help advertisers display their ads on more sites and allow publishers to sell more of their inventory.

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Waterfalling, Header Bidding and New Auction Dynamics

November 14, 2017 by

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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How Do First-Price and Second-Price Auctions Work in Online Advertising?

April 30, 2015 by

The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying.

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Why a Lack of Transparency is Killing the Potential of Programmatic Buying

April 14, 2015 by

In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things.

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Ad Agencies vs AdTech Companies – How Agencies Can Win the Battle