Tag: Privacy-Enhancing Technologies (PET)

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What are Privacy-Enhancing Technologies (PET) in AdTech?

May 18, 2023 by

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns.

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What are Privacy-Enhancing Technologies (PET) in AdTech?

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