AdTech Industry, AdTech Processes

What Is Digital Out-of-Home (DOOH) Advertising and How Does It Work?

November 30, 2018 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

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AdTech Industry, Data & Privacy

What Is Intelligent Tracking Prevention and How Does It Work?

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

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