September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

Read more

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking Prevention.

Read more
What Is Intelligent Tracking Prevention and How Does It Work?

Search