AdTech Platforms

The Anatomy of a Supply-Side Platform (SSP) [infographic]

June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

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AdTech Industry, Data & Privacy

What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 – 2.2]

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.2]

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