AdTech Platforms, MarTech Platforms, MarTech Processes

MadTech: 3 Use Cases for Marketers and Advertisers

September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

Read more

AdTech Industry, Data & Privacy

What Is Intelligent Tracking Prevention and How Does It Work?

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking Prevention.

Read more
What Is Intelligent Tracking Prevention and How Does It Work?

Search

Categories

Tags

A/B tests ad ad blocker ad codes ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus ads.cert ads.txt adtech advertising agency agile ai analytics apple beacon behavioral targeting business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookies CRM cross-device tracking custom custom audience customer data platform customer relationship manager data onboarding data protection Demand-side platform (DSP) display ads dmp DNT dsp ePrivacy ExchangeWire fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab Insider's View ios machine learning madtech marketing marketing technology martech minimum viable product netflix on-premises open-source ott PII pixel pixel tracking pmp predictive privacy programmatic Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development startup success tag tag management tag manager targeting team technology testing trackers tracking transparency tv video waterfall web bugs