April 24, 2019 by Michal Wlosik

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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Insider's View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

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Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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Insider's View: Ad Tech & MarTech Q&A <br />with Chad Little [Part 4]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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Insider's View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

May 30, 2016 by

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events.

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Insider's View: Ad Tech & MarTech Q&A with Alex Wheldon [Part 2]

May 13, 2016 by

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.

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Insider's View: Ad Tech & MarTech Q&A With Maciej Zawadziński </br>[Part 1]

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