June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

Read more

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

Read more
Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

Read more
Insider's View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

Read more
Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

Read more
Insider's View: Ad Tech & MarTech Q&A <br />with Chad Little [Part 4]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

Read more
Insider's View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

May 30, 2016 by

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events.

Read more
Insider's View: Ad Tech & MarTech Q&A with Alex Wheldon [Part 2]

May 13, 2016 by

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems.

Read more
Insider's View: Ad Tech & MarTech Q&A With Maciej Zawadziński </br>[Part 1]

Search

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus adform ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple atd audience extension audio automation Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers Data Management Platform (DMP) data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp email ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions independent Insider's View Integrations ios itp machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic Programmatic Audio programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking trading desk transparency tv video waterfall web bugs