October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

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May 1, 2019 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.” When radio moved from analog to digital, it opened a whole new world of opportunities. For the latest edition of Insider’s View: AdTech & MarTech Q&A, […]

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Insider's View: AdTech & MarTech Q&A With Steve Dunlop

June 19, 2017 by

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with […]

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis </br> [Part 13]

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with. Having the right strategy, implementing it correctly, and […]

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma </br>[Part 12]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co. During Robert’s 13+ years in digital advertising, he’s seen it all – from the birth of social media to the rise […]

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Insider’s View: Ad Tech & MarTech Q&A <br />with Robert Brill [Part 11]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus. You can connect […]

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Insider’s View: Ad Tech & MarTech Q&A <br />with Ari Paparo [Part 10]

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are. Our technical teams build some of the most innovative solutions being produced in the MarTech space and our own marketing team uses the latest and greatest solutions available. In recognition of this, MarTech Advisor editor-in-chief, Ankush Gupta sat down for a […]

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries. You can connect with Scott on LinkedIn and follow him on Twitter. 1. […]

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view […]

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize. We caught up with Scott and asked him to share his insights into the dynamic world of MarTech, […]

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Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that. And we caught up with the man behind it all – David Brown, Founder & Chief Exec – for our latest installment of Insider’s View: Ad Tech & MarTech Q&A. David is […]

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Insider's View: Ad Tech & MarTech Q&A With David Brown [Part 6]