Tag: In-Game Advertising (IGA)

June 1, 2023 by Natalia Figas, Paulina Zawiślak

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

May 4, 2023 by Paulina Zawiślak

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

April 27, 2023 by Paulina Zawiślak

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

April 5, 2023 by Michael Sweeney

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

August 24, 2023 by Michael Sweeney

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

March 10, 2023 by Natalia Figas, Michael Sweeney

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

March 10, 2023 by Paulina Zawiślak

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

April 21, 2023 by Natalia Figas

Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]

March 10, 2023 by Natalia Figas, Michael Sweeney

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.