AdTech Industry

AdTech in 2019: 3 Trends Based on Data, Not Predictions

January 7, 2019 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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AdTech Processes, Data & Privacy, MarTech Processes

How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

May 2, 2018 by ,

Since May 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

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