Tag: IAB Standards

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Processes

What Is app-ads.txt and How Does it Work?

February 5, 2021 by ,

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

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What Is app-ads.txt and How Does it Work?

AdTech Processes, Data & Privacy, GDPR, MarTech Processes

How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)

May 2, 2018 by ,

As of 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)

AdTech Industry

The IAB’s Tactics on How Publishers Can Deal With Ad Blockers

June 30, 2016 by

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem. The primer also includes a process known as DEAL, which the IAB suggests publishers follow when having conversations with visitors who use an ad blocker: […]

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The IAB’s Tactics on How Publishers Can Deal With Ad Blockers