February 5, 2021 by Paulina Zawiślak, Michael Sweeney
Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]
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May 2, 2018 by Maciej Zawadziński, Michal Wlosik
As of 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures.
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June 30, 2016 by Michael Sweeney
On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem. The primer also includes a process known as DEAL, which the IAB suggests publishers follow when having conversations with visitors who use an ad blocker: […]
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