Tag: Data & Privacy

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Top 4 Programmatic Advertising and AdTech Themes in 2020

December 16, 2020 by Michael Sweeney

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

Top 4 Programmatic Advertising and AdTech Themes in 2020

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech Amazon Web Services (AWS) App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-of-Home (DOOH) ePrivacy Fingerprinting Firefox GDPR Google Header Bidding IAB Standards Identity IDFA Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) MarTech Minimum Viable Product (MVP) Mobile Advertising OMID Over-The-Top (OTT) Personalization Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Safari simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-side platform (SSP) Targeting Methods Tracking Techniques Transparency User Requests Video Advertising Walled Gardens Waterfalling

Tag: Data & Privacy

Top 4 Programmatic Advertising and AdTech Themes in 2020

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