AdTech Platforms, Data & Privacy
April 7, 2022 by Natalia Figas, Michael Sweeney
Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.
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January 19, 2021 by Michael Sweeney
One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.
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