Tag: Data Lake

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AdTech Platforms, MarTech Platforms

The Anatomy of a Data Lake [infographic]

December 12, 2022 by

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

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The Anatomy of a Data Lake [infographic]

AdTech Platforms, Custom Development & Integrations, MarTech Platforms

How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

March 23, 2023 by ,

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

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How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

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