Tag: Data Clean Rooms

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AdTech & MarTech Q&A, AdTech Platforms, Data & Privacy

Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

May 13, 2023 by

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

AdTech Industry

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

May 29, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

AdTech Platforms, Data & Privacy

What Is a Data Clean Room and How Does It Work?

May 13, 2023 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

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What Is a Data Clean Room and How Does It Work?

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