Tag: Customer Data Platform (CDP)

September 12, 2022 by Natalia Figas

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

September 28, 2022 by Natalia Figas

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

March 23, 2023 by Michael Sweeney, Łukasz Małecki

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

March 23, 2023 by Paulina Zawiślak, Michael Sweeney

Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.

April 7, 2022 by Maciej Zawadziński, Michael Sweeney

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

September 5, 2019 by Maciej Zawadziński, Michael Sweeney

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

November 15, 2021 by Maciej Zawadziński

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]