May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars. All of this opportunity, however, comes with a price (above […]

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3 Data Dilemmas Advertisers Must Overcome

May 12, 2016 by

There is a lot of talk within the industry about the future of third-party cookies. Some say they will always have a place in the online advertising ecosystem, while others argue they simply won’t be around in the coming years, either due to ad blockers or new technologies that will provide universal tracking across devices, […]

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The Benefits Of A First-Party Cookie Approach In Online Advertising

December 15, 2015 by

If you work in online advertising, then you’ve probably heard of cookie syncing. But what is it? How does it work? And why do AdTech and data companies use it? In this post, we’ll take answer those very questions, and many more! You can first start by watching our short video to get an overview […]

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What is Cookie Syncing and How Does it Work?

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the […]

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May 7, 2015 by

Are you reading this post on your mobile device? According to GlobalWebIndex, there is a very good chance that you are. A recent report released by the market-research group states that over 75% of mobile-device owners use their mobile to access the Internet. This increase in mobile usage has touched all areas of the Internet: […]

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Why Cookie Alternatives Are Vital For the Future of Mobile Advertising

April 26, 2013 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new European legislation (so called Cookie law) and new […]

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January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies.

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Cookie tracking in advertising and web analytics