November 10, 2020 by

While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018. Even though most of the […]

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The GDPR Will Drain the AdTech Cookie Pool

November 25, 2020 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.3]

October 14, 2019 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars. All of this opportunity, however, comes with a price (above […]

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3 Data Dilemmas Advertisers Must Overcome

November 27, 2020 by

There is a lot of talk within the industry about the future of third-party cookies. Some say they will always have a place in the online advertising ecosystem, while others argue they simply won’t be around in the coming years, either due to ad blockers or new technologies that will provide universal tracking across devices, […]

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The Benefits Of A First-Party Cookie Approach In Online Advertising

June 7, 2022 by

If you work in online advertising, then you’ve probably heard of cookie syncing. But what is it? How does it work? And why do AdTech and data companies use it? In this post, we’ll take answer those very questions, and many more! You can first start by watching our short video to get an overview […]

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What is Cookie Syncing and How Does it Work?

November 27, 2020 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it. Nowadays, advertisers and marketers can tap into the […]

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August 20, 2019 by

Are you reading this post on your mobile device? According to GlobalWebIndex, there is a very good chance that you are. A recent report released by the market-research group states that over 75% of mobile-device owners use their mobile to access the Internet. This increase in mobile usage has touched all areas of the Internet: […]

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Why Cookie Alternatives Are Vital For the Future of Mobile Advertising

November 10, 2020 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new European legislation (so called Cookie law) and new […]

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November 10, 2020 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies.

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Cookie tracking in advertising and web analytics

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