October 17, 2018 by Michal Wlosik

Deloitte Technology Fast 50 Central Europe honors technology companies with the biggest revenue-growth over the period of four consecutive years. Piwik PRO’s impressive 593% growth awarded the company 20th place in this year’s ranking. At Clearcode, we are incredibly proud of our sister company, and happy to be able to share the credit for its […]

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September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

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What Is a Consent-Management Platform (CMP) and How Does It Work?

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.

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The GDPR Will Drain the AdTech Cookie Pool

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention.

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What Is Intelligent Tracking Prevention and How Does It Work?

May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.

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3 Data Dilemmas Advertisers Must Overcome

September 7, 2015 by

Before the days of the Internet, advertisers and marketers would target their target audience by showing their ads on TV at certain times of the day, publishing their ads in newspapers that their audience read, and putting up billboards in places where their audience would see it.

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The Truth About Online Privacy: How Your Data is Collected, Shared, and Sold

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