January 30, 2023 by ,

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

January 26, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

January 20, 2022 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

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Privacy in AdTech and Programmatic Advertising in 2022

August 19, 2021 by ,

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

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The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]

November 20, 2020 by

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t.

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How Will Display and Native Advertising Work Without Third-Party Cookies?

July 27, 2022 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

January 12, 2023 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022.

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Google Chrome’s Impact on  AdTech & MarTech  [infographic]

August 9, 2022 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies. Cookies are currently the most common method […]

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How Different Browsers Handle First-Party and Third-Party Cookies

January 21, 2020 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

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GDPR in AdTech 1 Year On: <br>What’s Changed?

June 8, 2022 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

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What Facebook's First-Party Cookie Means for AdTech

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