October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

Read more

May 30, 2019 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies. Cookies are currently the most common method […]

Read more
How Different Browsers Handle First-Party and Third-Party Cookies

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

Read more
GDPR in AdTech 1 Year On: <br>What’s Changed?

December 20, 2018 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

Read more
What Facebook's First-Party Cookie Means for AdTech

November 2, 2018 by ,

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of […]

Read more
What’s the Difference Between First-Party and Third-Party Cookies?

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns. However, the introduction of the EU’s General Data-Protection Regulation […]

Read more
What Is a Consent-Management Platform (CMP) and How Does It Work?

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018. Even though most of the […]

Read more
The GDPR Will Drain the AdTech Cookie Pool

September 27, 2017 by

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a feature known as Intelligent Tracking Prevention. Table Of Contents […]

Read more
What Is Intelligent Tracking Prevention and How Does It Work? [versions 1.0 - 2.3]

May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars. All of this opportunity, however, comes with a price (above […]

Read more
3 Data Dilemmas Advertisers Must Overcome

May 12, 2016 by

There is a lot of talk within the industry about the future of third-party cookies. Some say they will always have a place in the online advertising ecosystem, while others argue they simply won’t be around in the coming years, either due to ad blockers or new technologies that will provide universal tracking across devices, […]

Read more
The Benefits Of A First-Party Cookie Approach In Online Advertising

December 15, 2015 by

If you work in online advertising, then you’ve probably heard of cookie syncing. But what is it? How does it work? And why do AdTech and data companies use it? In this post, we’ll take answer those very questions, and many more! You can first start by watching our short video to get an overview […]

Read more
What is Cookie Syncing and How Does it Work?