April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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What Is Audience Extension and How Does It Work?

February 15, 2018 by

Back in September 2017, one of our project managers, Grzegorz Łukaszewicz, gave a presentation at a Klarna conference (Konfersense by Klarna). Clearcode has been working with Klarna to build the Klarna Upstream advertising platform. Grzegorz covered the following topics: Klarna Upstream advertising platform First-party and third-party cookies Cookie syncing and how it works Watch the […]

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February 8, 2016 by

How many devices do you use to access the Internet? If you are like most people, it’s probably at least 2, maybe even more. A reported by Gfk (commissioned by Facebook) highlights some interesting facts about the reality of multiple-device use: 77% of users in the UK and 76% in the US use a smartphone […]

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The CIA, MI6, And The Cookie-Syncing Process [comic]

December 15, 2015 by

If you work in online advertising, then you’ve probably heard of cookie syncing. But what is it? How does it work? And why do AdTech and data companies use it? In this post, we’ll take answer those very questions, and many more! You can first start by watching our short video to get an overview […]

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What is Cookie Syncing and How Does it Work?