Tag: Personalization

September 12, 2022 by Natalia Figas

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

November 10, 2020 by Michal Wlosik

Content is certainly king, but it seems the long-held tenet of digital marketing needs a little tweaking; only immediately relevant content is king these days. As in the case of retargeting ads, we only respond to content that is easy to find and important to us. This does not only apply to text content, but […]

November 10, 2020 by Michal Wlosik

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences. On top of that, good personalization platforms also perform cross-device tracking, creating a seamless experience across all channels, including web, mobile, and email. Then, with every successive visit, […]

July 6, 2023 by Michal Wlosik

The internet has come a long way since Tim Berners-Lee first laid the foundation for a working web back in 1990. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling […]

October 14, 2019 by Ian Simpson

Answer this question truthfully: When was the last time you clicked on a display ad? And I mean actually clicked on it, not just by accident. Why did you click on it? Were you really interested in the product or service being advertised? Or maybe you were just curious. The last banner ad I clicked […]