December 21, 2017 by Maciej Zawadziński

When folks in the AdTech industry were putting their 2017 predictions together at the end of 2016 and beginning of 2017, most foresaw a year dominated by mergers and acquisitions, header bidding, AI and machine learning, and anything and everything to do with mobile.

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October 24, 2017 by

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences.

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Predictive Vs Rules-Based Personalization: What’s The Difference?

October 24, 2017 by

The internet has come a long way since Tim Berners-Lee first laid the foundation for a working web back in 1990. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore.

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What is Predictive Content Personalization and How Does It Work?