Tag: App-ads.txt

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What Is app-ads.txt and How Does it Work?

February 5, 2021 by ,

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

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What Is app-ads.txt and How Does it Work?

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