Tag: AdTech

April 21, 2023 by Natalia Figas, Michael Sweeney

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

April 5, 2023 by Natalia Figas, Michael Sweeney

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

May 4, 2023 by Paulina Zawiślak

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

April 27, 2023 by Paulina Zawiślak, Michael Sweeney

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

July 28, 2021 by Michal Wlosik

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

November 10, 2020 by Michal Wlosik

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.Here’s a list of three interesting AdTech news stories […]

September 5, 2019 by Maciej Zawadziński, Michael Sweeney

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

November 10, 2020 by Michael Sweeney

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s a list of three interesting AdTech news […]

November 10, 2020 by Michael Sweeney, Maciej Zawadziński

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

January 21, 2020 by Michael Sweeney, Michal Wlosik

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]