November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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How Do First-Price and Second-Price Auctions Work in Online Advertising?

November 2, 2017 by

Listen to the recent episode of The Global Startup Movement where Andrew Berkowitz talks to Maciej Zawadziński about the beginnings of Clearcode, the company’s advertising background and how it has grown to become an international big player in the AdTech/MarTech market.

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The Polish Startup Ecosystem and Future Of AdTech With Maciej Zawadzinski

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs.

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Benefits of Building Custom AdTech & MarTech Platforms