October 3, 2019 by Maciej Zawadziński , Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

Read more

September 5, 2019 by

We’ve seen a steady rise in influencer marketing over the past few years. Marketers are closely watching the trend, as it has become one of the best tactics for brands to connect with their target audiences.  The success of influencer marketing lies in the nature of the relationship influencers have with their followers. When combined with […]

Read more
What Is Influencer Marketing and How Did it Evolve?

August 2, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.Here’s a list of three interesting AdTech news stories […]

Read more
Clearcode’s AdTech Month In Review: July 2019

August 1, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

Read more
Taming the Wild West of Consumer Data Sharing in AdTech

July 1, 2019 by

At the end of every month, we present you a curated list of the top AdTech stories in a condensed, easily digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s a list of three interesting AdTech news […]

Read more
Clearcode’s AdTech Month In Review: June 2019

May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

Read more
Why the GDPR Hasn't Impacted AdTech... Yet

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire. In the weeks and months leading up to the […]

Read more
GDPR in AdTech 1 Year On: <br>What’s Changed?

May 20, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s last week’s portion of interesting industry news: The Next Big Source Of Ad […]

Read more
Clearcode’s AdTech Week In Review: May 13 – May 19, 2019

May 16, 2019 by ,

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). Adform Integration […]

Read more
Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers

May 13, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Why the Rise of Ad Fraud […]

Read more
Clearcode’s AdTech Week In Review: May 6 - May 12, 2019

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address. Rumours had been circulating the AdTech industry for sometime, but on May 7th, 2019, at the Google I/O conference they were finally laid to rest when Google announced that they would introduce a set of […]

Read more
What Google Chrome’s New Privacy Features Mean for AdTech