February 5, 2021 by ,

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

Read more
What Is app-ads.txt and How Does it Work?

May 16, 2018 by

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud. While the general consensus […]

Read more
What's the Difference Between Ads.txt and Ads.cert?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency. While both […]

Read more
What is Ads.cert and How Does It Work?

November 9, 2017 by

Ad fraud has been a constant theme of online advertising and has often showed little sign of slowing down. Industry research reveals that it costs the digital ecosystem about $6 billion per year, with many online advertising companies completely unaware that it’s even happening. For years, companies have looked at a range of possible solutions […]

Read more
What is Ads.txt and How Does It Work?