Tag: Ad Blocking

November 10, 2020 by Michael Sweeney

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

November 10, 2020 by Michal Wlosik

Google’s long-awaited addition to Chrome is finally here. As of February 15, the Chrome browser on desktop and mobile devices won’t display some of the more intrusive ads you tend to find across the Internet. Interestingly, however, Google doesn’t really want you to call it an ad blocker. Instead, the official Google blog and Chromium […]

March 11, 2022 by Maciej Zawadziński

The tug of war between publishers and those who resist display ads has been going on for some time now and is far from over. There is no way for users to make ad blockers completely invisible to sites or services that show anti-ad-blocking messages. Conversely, there is no way for publishers to make their […]

November 10, 2020 by Maciej Zawadziński

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so. A recent report by Adobe and PageFair highlights the global growth of ad blockers and the financial impact it has on the online advertising industry.

October 14, 2019 by Michael Sweeney

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem. The primer also includes a process known as DEAL, which the IAB suggests publishers follow when having conversations with visitors who use an ad blocker: […]

October 14, 2019 by Ian Simpson

Ad Tech is getting a wake-up call. It’s called ad-blockers. The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of […]