September 19, 2018 by Maciej Zawadziński

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

Read more

February 21, 2018 by

The tug of war between publishers and those who resist display ads has been going on for some time now and is far from over. There is no way for users to make ad blockers completely invisible to sites or services that show anti-ad-blocking messages. Conversely, there is no way for publishers to make their websites completely and consistently immune to ad blockers.

Read more
How Can Publishers Detect if Someone is Using an Ad Blocker?

Search