September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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February 21, 2018 by

Google’s long-awaited addition to Chrome is finally here. As of February 15, the Chrome browser on desktop and mobile devices won’t display some of the more intrusive ads you tend to find across the Internet. Interestingly, however, Google doesn’t really want you to call it an ad blocker. Instead, the official Google blog and Chromium […]

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Everything You Need to Know About Chrome's Built-In Ad Blocker and Why It Matters

February 21, 2018 by

The tug of war between publishers and those who resist display ads has been going on for some time now and is far from over. There is no way for users to make ad blockers completely invisible to sites or services that show anti-ad-blocking messages. Conversely, there is no way for publishers to make their […]

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How Can Publishers Detect if Someone is Using an Ad Blocker?

November 2, 2016 by

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so. A recent report by Adobe and PageFair highlights the global growth of ad blockers and the financial impact it has on the online advertising industry. ”the

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How Does Ad Blocking Work & What Can Publishers Do About It?

June 30, 2016 by

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer, a 23-page document laying out seven tactics publishers can use to combat the ever-increasing ad-blocker problem. The primer also includes a process known as DEAL, which the IAB suggests publishers follow when having conversations with visitors who use an ad blocker: […]

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The IAB’s Tactics on How Publishers Can Deal With Ad Blockers

June 27, 2016 by

Ad Tech is getting a wake-up call. It’s called ad-blockers. The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of […]

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Can Ad Blockers Actually Help Ad Tech Grow Up?