AdTech and MarTech News, AdTech Industry, MarTech Industry
April 5, 2022 by Michael Sweeney
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.
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November 23, 2020 by Michael Sweeney
On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]
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June 24, 2021 by Michael Sweeney
During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]
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December 6, 2021 by Michael Sweeney
While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.
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December 17, 2020 by Michael Sweeney, Paulina Zawiślak
Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.
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July 5, 2021 by Michael Sweeney, Paulina Zawiślak
When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.
Read more![The True Cost of Hiring AdTech and MarTech Developers [infographic]](https://clearcode.cc/wp-content/uploads/2020/05/Cost_to_hire_Developers.png)
August 10, 2021 by Michael Sweeney, Paulina Zawiślak
A lot has happened since the European Union’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we’ve been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]
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November 10, 2020 by Maciej Zawadziński
There’s been a lot of press coverage about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s.
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November 20, 2020 by Maciej Zawadziński
With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t.
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January 14, 2022 by Michael Sweeney, Paulina Zawiślak
When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]
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February 17, 2022 by Michael Sweeney
Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.
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