AdTech and MarTech News, AdTech Industry, MarTech Industry
April 5, 2022 by Michael Sweeney
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.
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August 24, 2021 by Michael Sweeney, Paulina Zawiślak
Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.
Read more![Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]](https://clearcode.cc/wp-content/uploads/2021/01/Apples-Privacy-Changes-and-the-Impact-on-AdTech-and-MarTech-main-blog-post-image.png)
June 7, 2022 by Paulina Zawiślak, Michael Sweeney
Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]
Read more![Top Supply-Side Platform (SSP) and Ad Exchange Companies [Updated in 2022]](https://clearcode.cc/wp-content/uploads/2021/01/Top_SSPs.png)
January 10, 2022 by Paulina Zawiślak, Michael Sweeney
Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.
Read more![Top Customer Data Platform (CDP) and Data Management Platform (DMP) Companies [Updated in 2022]](https://clearcode.cc/wp-content/uploads/2020/12/CDP_DMP.png)
January 19, 2021 by Michael Sweeney
One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.
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February 8, 2021 by Michael Sweeney
The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.
Read more![How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]](https://clearcode.cc/wp-content/uploads/2020/11/infpographicObszar-kompozycji-2.png)
November 10, 2020 by Michael Sweeney
Clearcode recently announced the launch of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries.
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December 1, 2020 by Michael Sweeney, Johanna Álvarez
Is attribution modeling really coming to an end with the death of third-party cookies?
Read more![Attribution Modeling in Digital Marketing: The Future [Part 3/3]](https://clearcode.cc/wp-content/uploads/2020/10/coverObszar-kompozycji-3-1.png)
June 6, 2022 by Paulina Zawiślak, Michael Sweeney
Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.
Read more![Top Demand-Side Platform (DSP) Companies [Updated in 2022]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-3.png)
November 10, 2020 by Michael Sweeney, Johanna Álvarez
Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.
Read more![Attribution Modeling in Digital Marketing: The Present [Part 2/3]](https://clearcode.cc/wp-content/uploads/2020/09/Present.png)
December 1, 2020 by Michael Sweeney, Johanna Álvarez
Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]
Read more![Attribution Modeling in Digital Marketing: The Past [Part 1/3]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-1.png)
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