AdTech and MarTech News, AdTech Industry, MarTech Industry
April 5, 2022 by Michael Sweeney
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.
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January 17, 2022 by Natalia Figas
Although video games may seem to be disconnected from reality, in-game advertising (IGA) often isn’t a far cry from the ads we see in our everyday lives. Billboards, posters, and logos displayed on boards at sporting events are the most popular types of ads we see outdoors, but the rise of in-game advertising is bringing […]
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January 13, 2022 by Natalia Figas, Michael Sweeney
Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.
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January 12, 2022 by Michael Sweeney
It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.
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January 20, 2022 by Michael Sweeney
Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.
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May 4, 2022 by Michael Sweeney, Paulina Zawiślak
Trends, challenges, and opportunities are constants in the programmatic advertising industry.
Read more![CTV & OTT Advertising Interview Series [Part 2]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Advertising-Interview-Series_2.png)
May 4, 2022 by Michael Sweeney, Paulina Zawiślak
There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.
Read more![CTV & OTT Advertising Interview Series [Part 1]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Expert-Insights.png)
April 7, 2022 by Michael Sweeney, Łukasz Małecki
Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]
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February 15, 2022 by Michael Sweeney
The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020
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May 4, 2022 by Paulina Zawiślak, Michael Sweeney
The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.
Read more![Top Ad Server Companies [Updated 2021]](https://clearcode.cc/wp-content/uploads/2021/06/Top-Ad-Servers_2021-1.png)
August 10, 2021 by Michael Sweeney
You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.
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