July 22, 2021 by Michael Sweeney

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

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February 5, 2021 by ,

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

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What Is app-ads.txt and How Does it Work?

January 21, 2021 by ,

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

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A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]

January 21, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

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Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

January 19, 2021 by ,

Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]

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Top Supply-Side Platform (SSP) and Ad Exchange Companies [Updated in 2021]

January 11, 2021 by ,

Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.

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Top Customer Data Platform (CDP) and Data Management Platform (DMP) Companies [Updated in 2021]

December 16, 2020 by

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

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Top 4 Programmatic Advertising and AdTech Themes in 2020

November 23, 2020 by

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.

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How Safari’s Privacy Preserving Ad Click Attribution Works [infographic]

October 27, 2020 by

Clearcode recently announced the launch of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries.

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Clearcode Launches an R&D Lab. Q&A with Clearcode's CEO, CCO, and Head of Engineering

October 22, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

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Attribution Modeling in Digital Marketing: The Future [Part 3/3]

September 30, 2020 by ,

Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.

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Top Demand-Side Platform (DSP) Companies [Updated in 2021]