The Clearcode Blog

October 17, 2018 by Michal Wlosik

The European Parliament’s recent approval of a controversial update to copyright law has certainly caused some stir. For one, it has divided the online community. Its proponents hail it a long-expected and much-needed change that adapts copyright law to the digital age; others say its effects will be broad and far-reaching, but hardly beneficial.

October 17, 2018 by Michal Wlosik

Deloitte Technology Fast 50 Central Europe honors technology companies with the biggest revenue-growth over the period of four consecutive years. Piwik PRO’s impressive 593% growth awarded the company 20th place in this year’s ranking. At Clearcode, we are incredibly proud of our sister company, and happy to be able to share the credit for its success.

October 16, 2018 by Michal Wlosik

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

October 15, 2018 by Michal Wlosik

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization across all media – MadTech.

September 19, 2018 by Maciej Zawadziński, Michal Wlosik

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

September 17, 2018 by Michael Sweeney

Understanding the fundamentals of online advertising and marketing technology is complex — there are numerous initialisms to learn (e.g. CPA and eCPM), various ways of buying media (e.g. RTB and programmatic direct), as well as dozens of technology platforms (demand-side platforms and customer data platforms).

September 14, 2018 by Maciej Zawadziński, Michal Wlosik

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

August 29, 2018 by Michal Wlosik

Netflix began running tests for their ads this past week, which are displayed in between episodes.

August 27, 2018 by Michael Sweeney

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology.