February 4, 2019 by Michal Wlosik

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.

Read more

October 17, 2018 by

The European Parliament’s recent approval of a controversial update to copyright law has certainly caused some stir. For one, it has divided the online community. Its proponents hail it a long-expected and much-needed change that adapts copyright law to the digital age; others say its effects will be broad and far-reaching, but hardly beneficial.

Read more
What the EU Copyright Law Means for Online Advertising and Marketing

October 17, 2018 by

Deloitte Technology Fast 50 Central Europe honors technology companies with the biggest revenue-growth over the period of four consecutive years. Piwik PRO’s impressive 593% growth awarded the company 20th place in this year’s ranking. At Clearcode, we are incredibly proud of our sister company, and happy to be able to share the credit for its success.

Read more
Clearcode’s Piwik PRO Awarded Deloitte Technology Fast 50

October 16, 2018 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

Read more
Challenges AdTech Companies and Advertisers Face With Advanced TV

October 15, 2018 by

For the past two decades, concerns about online privacy have slowly gained traction. People want faster page loads, less website clutter, and most importantly, better protection of their data and respect for their privacy.

Read more
What Is the California Consumer Privacy Act (CCPA) and What Does it Mean for AdTech & MarTech?

September 20, 2018 by

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization across all media – MadTech.

Read more
MadTech: 3 Use Cases for Marketers and Advertisers

September 19, 2018 by ,

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

Read more
The Different Types of TV Advertising

September 17, 2018 by

Understanding the fundamentals of online advertising and marketing technology is complex — there are numerous initialisms to learn (e.g. CPA and eCPM), various ways of buying media (e.g. RTB and programmatic direct), as well as dozens of technology platforms (demand-side platforms and customer data platforms).

Read more
Ask Us Anything About AdTech/MarTech Development

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

Read more
What Is a Consent-Management Platform (CMP) and How Does It Work?

August 29, 2018 by

Netflix began running tests for their ads this past week, which are displayed in between episodes.

Read more
Netflix Tests Ads: Here's What You Need to Know

August 27, 2018 by

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology.

Read more
AdTech/MarTech Development Teams: In-House vs Outsourcing vs Development Partner

Search