August 19, 2019 by Maciej Zawadziński , Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”.

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May 16, 2019 by ,

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem.

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Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers

May 15, 2019 by ,

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features.

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The Anatomy Of a Data-Management Platform (DMP) [infographic]

May 13, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: May 6 - May 12, 2019

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address.

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What Google Chrome’s New Privacy Features Mean for AdTech

May 8, 2019 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising.

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Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

May 3, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: April 29 – May 3, 2019

May 1, 2019 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.”

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Insider's View: AdTech & MarTech Q&A With Steve Dunlop

April 26, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: April 20 - April 26 2019

April 26, 2019 by

With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media.

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What Is an Agency Trading Desk (ATD) and How Does It Work?

April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP).

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What Is Audience Extension and How Does It Work?