June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

Read more

May 8, 2019 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising.

Read more
Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

May 3, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

Read more
Clearcode’s AdTech Week In Review: April 29 – May 3, 2019

May 1, 2019 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.”

Read more
Insider's View: AdTech & MarTech Q&A With Steve Dunlop

April 26, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

Read more
Clearcode’s AdTech Week In Review: April 20 - April 26 2019

April 26, 2019 by

With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media.

Read more
What Is an Agency Trading Desk (ATD) and How Does It Work?

April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still one of the most popular ways to reach a desired audience.

Read more
What Is Audience Extension and How Does It Work?

April 17, 2019 by

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology.

Read more
How to Hire the Right AdTech Developers For Your Project

April 17, 2019 by

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process.

Read more
Client-Side vs. Server-Side Header Bidding: Pros and Cons

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, and what responsibilities it imposes on data controllers and processors.

Read more
On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

March 15, 2019 by ,

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

Read more
Identity in AdTech: Unravelling The ID Problem

Search

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus adform ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple atd audience extension audio automation Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers Data Management Platform (DMP) data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp email ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions independent Insider's View Integrations ios itp machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic Programmatic Audio programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking trading desk transparency tv video waterfall web bugs