Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising. The conversation explored the differences between these advertising formats, the obstacles in measurement, and how Connect73 leverages radar technology to improve campaign insights.
During the conversation, Marcel and Aadjan shared their expertise on several key topics:
- Understanding the differences between in-store retail media, which includes ads displayed on digital screens and panels within stores, and DOOH, which encompasses screens in public spaces like roadsides, parks, and transit hubs.
- Addressing measurement challenges faced by advertisers, including outdated tracking methods and privacy concerns, which often hinder accurate insights into campaign performance.
- Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.
Speakers:
- Emilia Domagała, Business Development Manager at Clearcode
- Marcel Udo, Founder of Connect73
- Aadjan de Groot, Managing Partner at Connect73
Watch the full interview below:
