How we’ll design, develop, and deliver your AdTech & MarTech platform

Deliver value to both you and your clients, users, and stakeholders at every stage of the way — that’s our goal. Below is an overview of the development process that we’ll get us there.

1. Discovery

During this phase, you’ll likely have multiple calls with our business-development representatives and project managers so we can gather information about your project and start to think about the technical aspects (e.g. the tech stack and the architecture).

The goal of the discovery phase is to:

  • Understand the goals, vision, and context of your project.
  • Identify your project’s initial requirements and possible technical challenges.
  • Answer the various technical questions that arise during this phase.
Then, depending on a number of factors, we’ll move your project into either the MVP Scoping or PoC Development phase.

Typical duration: 2-3 weeks

How we work

2. A) MVP Scoping

The goal of the MVP Scoping phase is to:

  • Select the features for your MVP and create a list of user stories (tasks) that will create and shape the product backlog.
  • Identify the technical unknowns of your project and look for possible solutions.
  • Assess whether the vision and goals of your project are achievable and provide you with alternative approaches to overcome major obstacles.
  • Optionally, depending on the complexity of the scope, select the right tech stack for the project – e.g. programming languages, frameworks, databases and infrastructure.
Typical duration: 1-2 sprints (2-4 weeks).

2. B) PoC Development

The PoC Development phase is designed to:

  • Focus on 1-2 key features that are crucial for product development.
  • Begin implementation as soon as possible, without spending too much time figuring out all the details in areas outside of the PoC scope.
  • Establish the workflow with you and showcase our team’s capabilities, quality, and speed.
Typical duration: 1-2 sprints (2-4 weeks).

2-week sprints

Our teams work in 2-week sprints whereby they aim to release new or improved features at the end of every sprint.

Agile development

3-4 months

We aim to release your Minimum Viable Product (MVP) within 3-4 months.

MVP development

Minimum Viable Product (MVP) Development Phase

Next up — the MVP Development and Launch phase. This is where your product will be designed, built and released according to the plan created in the earlier phases.

3. MVP Development and Launch

The MVP Development and Launch phase is where your product will be designed, built and released according to the plan created in the earlier phases.

The goal of the MVP Development and Launch phase is to:

  • Build your project’s MVP — including frontend, backend and infrastructure development, UX/UI design, and QA and testing.
  • Launch your MVP to initial users or stakeholders.
  • Start gathering feedback for the Post-MVP Development phase.
Typical duration: A minimum of 6 sprints (3 months).

Click on the image below to view a visual representation of our AdTech & MarTech development process:

Rapid prototyping
Clearcode's Development Process-infographic

4. Post-MVP Development

The goal of the Post-MVP Development phase is to:

  • Gather feedback from users and/or stakeholders to identify which direction your project should go and which features to build next.
  • Continue the development of the platform via our agile development process (2-week sprints).
  • Provide support and maintenance of the production server(s).
  • Monitor the platform and respond to emergencies (optional).
Duration: Ongoing


The number 1 reason why startups failed was because there was no market need (42%) for their product.

CB Insights


Of all large IT projects exceed their budget.

McKinsey & Company, in conjunction with the University of Oxford


Small projects have a success rate of 76% compared to a success rate of just 10% for large projects.

The Standish Group

AdTech & MarTech Development: How To Design, Build, and Launch a Working Platform Within 4 Months

Discover how to build new advertising and marketing technology platforms in months, not years


Our Agile Development Process

During the PoC Development and MVP Development and Launch phases, we’ll follow our agile and incremental development process.

Your project will be organized into two-week iterations (sprints), which include:

  • Sprint planning
  • Development
  • Product backlog refinement
  • Spikes
  • Sprint review
  • Retrospection

Agile Software Development

Here’s how we’ll release your MVP within 4 months:

  • Use our set of ready-to-extend components and validated proofs of concept to help us shorten the development cycle of the minimum viable product (MVP) and reduce project risk.
  • Deliver a new or improved part of your project at the end of each sprint.
  • Reduce the number of bugs and ensure that new pieces of code are compatible with the rest of the software by running various software tests on every new component.

In order to produce new or improved features on a regular basis, our developers work in two-week sprints (increments). Each sprint is like a mini-project in itself, with tasks centered around the most necessary or most important areas that need to be completed for each phase of the project.

Your Involvement in the Development Process

We strongly encourage and welcome your involvement during the entire process. We see the best results when our clients have a full-time Product Owner on their end with our project manager acting as a proxy Product Owner, working with our team directly.

In particular, we will:

  • Hold regular update meetings to inform you about the progress of the platform and answer any questions you may have.
  • Work with you to keep the backlog, roadmap, and priorities up to date.
  • Ask you to review and provide feedback on the new and improved features and functionalities, as well as solve certain action points that may arise from time to time.
  • Consult with you on key decisions and describe the pros and cons of each decision to help you make an informed choice.
  • Proactively suggest possible approaches that we can take with the project and offer solutions to problems based on our experience.

64% vs 49%

Agile produces a higher success rate (64%) compared to the Traditional method (49%).



Agile’s failure rate stands at just 9%, compared to a failure rate of 29% for the Traditional method

The Standish Group


Agile greatly outperforms the Traditional method in areas such as product quality, stakeholder value, ROI, and time/schedule.


Full-service development teams

Our development teams consist of all the required resources needed to build your AdTech or MarTech platform and can handle all the technical aspects of your project or collaborate with your teams.


UX/UI and graphic designers

Our in-house design team will be involved in the early phases of the project where they’ll sketch, create wireframes, and produce an interactive (clickable) mockup of your project’s user interface.

They’ll also be involved in later stages of the project to finalize the UX/UI with you and our developers.

Developers and DevOps

Our frontend & backend developers and DevOps will be involved in your project right from the beginning of the project.

They’ll be involved in preparing the story map, selecting the right tech stack (languages, frameworks, and infrastructure), and then later, building, testing, and maintaining your AdTech or MarTech platform.

Project Managers

Project Management

At the beginning of our cooperation together, you will be assigned a project manager who will be in charge of the development of your software and be your main point of contact.

Your designated project manager will provide you with regular updates regarding the progress of your project, consult with on proposed changes and new features, and work with you to create your software’s roadmap.

Get initial cost estimates for your project

Talk to us about your proposed AdTech or MarTech development project and find out how much it’ll cost and how we can build the MVP within 4 months

Get a free quote now