How We Design, Build, and Deliver Projects

Our software development approach focuses on deploying new features regularly, reducing risk, and providing structure and transparency into the process

We establish long-term relationships with our clients

Success isn’t one moment at the end the project – it’s a habit that is repeated at every stage of the software’s life cycle.

We join forces with our clients and act as a Technical Partner focused on the future success of the project, rather than as a contractor who is only building a one-off project. This approach allows us to build software with the future in mind and enables us to form strong relationships with clients that last many years.

Our long-term and forwarding-thinking approach is reflected in the quality of our work.

How we work

We implement Agile Methodologies in our work

The way software is designed and developed has changed a lot over the years. Traditionally, developing software required a lot of resources, time, and money.

Nowadays, mainly due to high project-failure rates and a competitive software industry, more and more businesses and startups are looking for newer methods that reduce project failure and increase the time-to-market.

An increasingly popular way to build software applications and platforms is via an incremental and agile approach to software development, whereby software is built and released piece by piece.

Here at Clearcode, our software development process consists of 3 main stages – our Prototyping Phase, MVP development, and agile development.

2-week sprints

Our teams work in 2-week sprints whereby they aim to release new or improved features at the end of every sprint.

Agile development

3-4 months

We aim to release your Minimum Viable Product (MVP) within 3-4 months.

MVP development

Our process

From prototyping & design, to development & testing, through to support and maintenance, we will provide you with quality services at every stage of your project’s life cycle.


New software projects are full of uncertainty and questions. Companies and startups often find themselves asking questions like:

Will people actually want to use it?

Will it make money?

Will it truly solve the problem it’s supposed to solve?

All of these questions can be answered by creating a Rapid Prototype.

A Rapid Prototype is an interactive, working model of your application or platform. It’s the first visual representation of your project and the stepping stone into minimum viable product (MVP) development.

Watch our video to learn more about our Rapid Prototyping phase

Rapid prototyping

Minimum Viable Product (MVP) Development

Contrary to its name, an MVP is not a minimum product. — it is your project’s first working version and the first step in gaining valuable feedback from initial users that will improve the product and shape its roadmap.

MVPs first emerged as a way to help startups get their idea in front of their target audience in the shortest time possible. But because of the early success startups gained by validating ideas and gaining feedback, MVPs are now also used in large software development projects.

However, there are many large companies out there that are hesitant on moving away from traditional, large-scale IT projects to a more agile and incremental development processes. But, there is evidence to support the claim that the MVP approach is the way forward:


The number 1 reason why startups failed was because there was no market need (42%) for their product.

CB Insights


Of all large IT projects exceed their budget.

McKinsey & Company, in conjunction with the University of Oxford


Small projects have a success rate of 76% compared to a success rate of just 10% for large projects.

The Standish Group

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Our Agile approach to software development

Project management is a critical part of the software development process. It ensures that each phase is executed correctly and that the project is planned well, implemented properly, and constantly monitored and controlled.

In software development, the 2 most common project management methodologies are Traditional (Waterfall) and Agile.

The Traditional approach is linear and requires each stage of the software’s life cycle to be built one after another without the possibility of turning back to previous stages. On the other hand, the agile approach to software development is, well, agile.

Our teams don’t strictly follow any one particular Agile method, instead we assess each project individually and choose the methods that will allow us to minimize risk, optimize the time spent on developing the application, and produce a working product as soon as possible.

Agile Software Development

Here are just a few benefits of our agile approach to development:

  • Developers are able to foresee and react to issues and changes in requirements that may arise and set the project on a different, more effective course.
  • Working pieces of the software are released sooner, allowing you and your team/users to demo them and provide valuable feedback.
  • Software testing is carried out on every new component, which reduces the number of bugs and ensures that new pieces of code are compatible with the rest of the software.
  • Feedback and involvement from your side are encouraged, which provides more transparency and strengthens the client-developer relationship.

In order to produce new or improved features on a regular basis, our developers work in two-week sprints (increments). Each sprint is like a mini-project in itself, with tasks centered around the most necessary or most important areas that need to be completed for each phase of the project.

Post Launch Support

There is no such thing as a completed software project – every application or platform should be continually improved to meet the needs of the users and push the envelope of innovation.

Once a project has been launched, we work closely with our clients to ensure alpha and beta testing goes smoothly all relevant pieces of feedback are collected during these 2 important phases.

From there, we will continue development and provide 24/7 maintenance and emergency support.

64% vs 49%

Agile produces a higher success rate (64%) compared to the Traditional method (49%).



Agile’s failure rate stands at just 9%, compared to a failure rate of 29% for the Traditional method

The Standish Group


Agile greatly outperforms the Traditional method in areas such as product quality, stakeholder value, ROI, and time/schedule.


Full service development

One of the many reasons why clients choose to work with us is our full-service approach to software development. Our teams consist of all the required resources needed to build your application or platform from start to finish, allowing you to keep your whole project centralized.


Concept and design

We’ll start off by understanding your business requirements, learning more about the problems your product is going to solve, and identifying possible solutions.

Then our UX/UI and graphic designers will begin our Prototyping Phase where they’ll conduct research, prototype, and create visual design. This phase helps define what the developers will build in the next stages.


Our development teams are cross-functional, which means they consist of various roles, starting from project managers and tech leads, to frontend and backend developers, through to QA and DevOps.

This means we have all the necessary skills to develop, release, and maintain your software.

We will also provide infrastructure monitoring, support, and maintenance to ensure your application or platform is always available and performing correctly.

Project Managers

Project management

One of the many benefits of working with us is that you won’t have to worry about managing the design or development processes – we have experienced project managers that will do that for you.

At the beginning of our cooperation together, you will be assigned a project manager who will be in charge of the development of your software and be your main point of contact.
Your designated PM will provide you with regular updates regarding the progress of your project, consult with on proposed changes and new features, and work with you to create your software’s roadmap.

Talk to us about your project

Schedule a call with one of our development teams and find out how we can apply our skills, knowledge and experience to your AdTech, MarTech, or analytics project

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