This is the story of how Klarna partnered with Clearcode to build their Klarna On-Site Messaging Platform
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Klarna’s partnership with us produced the following results:
- The Klarna On-Site Messaging platform handles 100M+ user profiles, can render personalized messages within 50 milliseconds, and handle peak loads well above 20,000 queries per second (QPS).
- Visitors are shown a personalized experience and consistent messaging during their time on merchant sites, provided they’ve consented to this type of personalization.
- The network traffic is lower as we don’t make unnecessary calls to the ad server.
- Interstitials are consistent across all the merchant websites and displayed in the same way everywhere.
Keys to Our Successful Partnership With Klarna
- Support and strong cooperation with Klarna.
- Experienced developers with knowledge about the inner-workings of online advertising technology (AdTech).
- Our experience in designing, building, and maintaining AdTech and MarTech platforms.
- Our full-service development teams.
- Our agile and incremental approach to AdTech & MarTech development, including story mapping and the MVP Scoping phase (e.g. choosing the tech stack and basic architecture).