Contact our team to learn more about
the header bidding control center
Clearcode’s Header Bidding Control Center
We designed and built our Header Bidding Control Center to help companies manage their Prebid.js configuration and setup.
The Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup. It allows you to change the configuration of ad units, select different demand partners, and upgrade the Prebid.js version — all without having to make any manual changes to the code directly!
CLIENT
Tech company
INDUSTRY
Programmatic advertising
SERVICE
AdTech
COUNTRY
Poland
The story behind our Header Bidding Control Center
Over the past few years, many companies have approached us and inquired about development services for Prebid, which has led us to work on a number of Prebid-related development projects here at Clearcode.
We noticed that many of these projects had very similar scopes and wanted to solve the same problems.
The main problems our clients face with their prebid.js setup are:
- Convenience: For publishers and agencies that manage multiple websites, making changes to a prebid.js setup across multiple websites is very inconvenient.
- Errors: Making changes to the ad slots, demand partners, and prebid.js version requires making manual changes to the code directly, which is highly prone to errors.
- Time: It takes some time to make manual changes to a prebid.js setup, and if you need your web developers to make the changes, then it can delay the implementation of these changes even further.
- Control: In some cases, a prebid.js setup is managed by web developers and not by AdOps or sales teams.
Key points
Product
Our Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup.
Application
It can be used by any company that has or wants to implement header bidding into the websites they manage, typically publishers and ad agencies.
Use case #1
AdTech companies can also use our Header Bidding Control Center to expand their tech offering by allowing their publisher clients to easily manage their Prebid.js setup, and by adding Prebid.js to their existing offering.
Use case #2
You can white-label our Header Bidding Control Center and offer it as a product to your clients or use it internally as your own product.
“Our Header Bidding Control Center is the result of many Prebid.js-related projects that we’ve worked on over the years.”
Jacek Jagiełło
SYSTEM ARCHITECT AND LEAD DEVELOPER AT CLEARCODE
The Goal
Our Header Bidding Control Center aims to address the key challenges with managing a header bidding setup by generating, deploying and serving a ready-to-use configuration for you.
An overview of Clearcode’s Header Bidding Control Center
What is it?
Our Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup.
It allows you to change the configuration of ad units, select different demand partners, and upgrade the Prebid.js version — all without having to make any manual changes to the code directly!
How does it work?
A pre-built Javascript file (called a container) is added to your website.
This contains the publisher’s or ad agency’s Prebid.js version and all it’s necessary configurations.
What problems does it solve?
In order to manage a typical Prebid.js configuration, manual code changes are required.
Advertising agencies and publishers struggle to manage Prebid.js across multiple websites.
Also, making manual changes to code is highly prone to errors. Even a small error can make your entire Prebid.js setup stop working.
In some cases, you may have to ask your web developers to make the changes, which may delay the changes from being implemented or not implemented correctly.
Our Header Bidding Control Center aims to address all this by generating, deploying and serving this configuration for you.
You’ll be in control of your prebid.js setup and be able to make changes to it in seconds via an easy-to-use interface.
Who can benefit from it?
Our Header Bidding Control Center can be used by any company that has or wants to implement header bidding into the websites they manage, typically publishers and ad agencies.
AdTech companies can also use our Header Bidding Control Center to expand their tech offering by allowing their publisher clients to easily manage their Prebid.js setup.
Also, AdTech companies that don’t currently offer header bidding functionalities can use our Header Bidding Control Center to do so.
How can you use our solution?
There are two ways you can use our Header Bidding Control Center:
Ready to Use
This variation allows you to start using our Header Bidding Control Center straight away and includes the following main features:
- A white-labelled user interface.
- Ad unit configuration.
- Demand source setup.
- Prebid modules configuration.
Note: Some of these features will be reduced in the MVP version.
Custom Development
This variation includes everything in the Ready to Use offer but also includes custom development services to develop new features, integrations, and a Prebid analytics module to meet your business’s requirements.
Use our Header Bidding Control Center as a white-labelled product
We’ve designed the UI so that it can be white-labelled, allowing you to change the colour scheme to match your company’s branding and offer it as a product to your clients.
The technologies we used
TypeScript
JavaScript
Python
React
NodeJS
GO
Angular
The result
We build and released the Header Bidding Control Center.
We’ve since used the Header Bidding Control Center in some of our AdTech development projects for our clients.