Clearcode’s Header Bidding Control Center

We designed and built our Header Bidding Control Center to help companies manage their Prebid.js configuration and setup.

The Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup. It allows you to change the configuration of ad units, select different demand partners, and upgrade the Prebid.js version — all without having to make any manual changes to the code directly!

Key points:

  • Our Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup.
  • It can be used by any company that has or wants to implement header bidding into the websites they manage, typically publishers and ad agencies.
  • AdTech companies can also use our Header Bidding Control Center to expand their tech offering by allowing their publisher clients to easily manage their Prebid.js setup, and by adding Prebid.js to their existing offering.
  • You can white-label our Header Bidding Control Center and offer it as a product to your clients or use it internally as your own product.
  • We can also build new functionalities of our Header Bidding Control Center, such as header bidding analytics data collected from Prebid auctions and Google Ad Manager, via our custom development services.

Our Header Bidding Control Center is the result of many Prebid.js-related projects that we’ve worked on over the years.

Jacek Jagiełło
System Architect and lead developer at Clearcode

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Get in contact with our team to learn more about our Header Bidding Control Center and how it can help your business.

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An Overview of Clearcode’s Header Bidding Control Center



What is it?

Our Header Bidding Control Center is an all-in-one solution for managing your Prebid.js setup.

It allows you to change the configuration of ad units, select different demand partners, and upgrade the Prebid.js version — all without having to make any manual changes to the code directly!

How to integrate a DSP with an SSP or ad exchange

How does it work?

A pre-built Javascript file (called a container) is added to your website.

This contains the publisher’s or ad agency’s Prebid.js version and all it’s necessary configurations.

Header Bidding Control Center

What problems does it solve?

In order to manage a typical Prebid.js configuration, manual code changes are required.

Advertising agencies and publishers struggle to manage Prebid.js across multiple websites.

Also, making manual changes to code is highly prone to errors. Even a small error can make your entire Prebid.js setup stop working.

In some cases, you may have to ask your web developers to make the changes, which may delay the changes from being implemented or not implemented correctly.

Our Header Bidding Control Center aims to address all this by generating, deploying and serving this configuration for you.

You’ll be in control of your prebid.js setup and be able to make changes to it in seconds via an easy-to-use interface.

Clearcodes-Header-Bidding-Control-Center-add-new-container

Who can benefit from it?

Our Header Bidding Control Center can be used by any company that has or wants to implement header bidding into the websites they manage, typically publishers and ad agencies.

AdTech companies can also use our Header Bidding Control Center to expand their tech offering by allowing their publisher clients to easily manage their Prebid.js setup.

Also, AdTech companies that don’t currently offer header bidding functionalities can use our Header Bidding Control Center to do so.

Clearcodes-Header-Bidding-Control-Center-publisher-list2

What are the main use cases?

  • Manage your or your client’s inventory across multiple websites.
  • Make changes to the Prebid.js setup, including ad unit properties, demand partner configuration, and prebid version via easy to use UI.
  • Analyze the metrics about the Prebid.js setup using metrics for the header-bidding process and Google Ad Manager (requires additional development).
Clearcodes-Header-Bidding-Control-Center-publisher-list

How can you use our solution?

There are two ways you can use our Header Bidding Control Center:

Ready to Use

This variation allows you to start using our Header Bidding Control Center straight away and includes the following main features:

  • A white-labelled user interface.
  • Ad unit configuration.
  • Demand source setup.
  • Prebid modules configuration.

Note: Some of these features will be reduced in the MVP version.

Custom Development

This variation includes everything in the Ready to Use offer but also includes custom development services to develop new features, integrations, and a Prebid analytics module to meet your business’s requirements.

Clearcode-header-bidding-control-center-ready-to-use

Use our Header Bidding Control Center as a white-labelled product

We’ve designed the UI so that it can be white-labelled, allowing you to change the colour scheme to match your company’s branding and offer it as a product to your clients.
Clearcodes-Header-Bidding-Control-Center-whitelabel