Contact us to learn more about
the Darwin360 project
An Analytics Platform for Darwin360
The analytics platform that provides comprehensive answers, not just data.
CLIENT
Startup
INDUSTRY
Web analytics
SERVICE
MarTech
COUNTRY
USA
About Darwin360
Darwin360’s goal was to create a web analytics platform for SMEs that gathers large amounts of information from a range of sources within their website and presents it in a clear, clean and easy-to-understand way.
Key points
Product
Darwin360 partnered with Clearcode to design and build a web analytics platform.
Solution
The Darwin360 analytics platform would provide website owners with a Health Score – a number that represents how well the website and business are performing on a daily basis.
Project goal
Darwin360’s goal was to create a web analytics platform for SMEs that gathers large amounts of information from a range of sources within their website and presents it in a clear, clean and easy-to-understand way.
Results
Darwin360 was featured in the SVB Showcase conference which has a long history of recognizing and supporting emerging technology companies, many of which have become global leaders in their respective fields.
“Since our engagement, we have been nothing but impressed with their work and their dedication to our project.”
John Kesler
CO-FOUNDER, DARWIN360
The Goal
Darwin360’s goal was to create a web analytics platform for SMEs that gathers large amounts of information from a range of sources within their website and presents it in a clear, clean and easy-to-understand way.
Goals and challenges
Instead of focusing on data tables and graphs, Darwin360 wanted to provide website owners with a Health Score – a number that represents how well the website and business are performing on a daily basis.
As the project centered on developing an analytics platform, Darwin360 first had to find a technology partner who had extensive experience in planning, designing and building platforms and applications in the analytics field. The second challenge related to presenting the data in an informative, coherent and aesthetic way.
What we did
By combining our longstanding presence in the analytics industry with our broad knowledge gained from producing successful analytics projects, we were able to quickly understand Darwin360’s needs and identify the best course of action for the project.
In order to create a robust analytics solution, we based the Darwin360 platform on Piwik (now Piwik PRO), leading web analytics platform.
Piwik not only provides a very reliable and highly scalable solution, it also delivers many of the key analytics features to the Darwin360 platform. We seamlessly integrated Darwin360’s patent-pending proprietary algorithms into the platform that analyze the mountains of data and display users with clear and simple information on the performance of their website – the Health Score.
The user experience and user interaction were a big focal point of the platform. Our first task in the design process was to understand the platform’s users. As the end users would be inexperienced in operating and reading detailed analytics reports, we focused on creating simple, easy-to-use, esthetic design and efficient information architecture.
Darwin360 was a unique project that required us to work very closely with the founders from the very beginning. This allowed us to have an impact on both the technical and functional decisions, which were vital to the project’s success.
The result
After completing the MVP, Darwin360 successfully raised new funding.
Darwin360 was featured in the SVB Showcase conference which has a long history of recognizing and supporting emerging technology companies, many of which have become global leaders in their respective fields.