The revolutionary way to measure the impact TV advertisements have on website traffic and conversions.
In 2012, a media agency asked Clarivoy CEO Steve White if he could solve a problem for one of the agency’s top clients.
The task: measure the effectiveness of an upcoming national TV media campaign.
Using his creativity and more than 15 years of experience in digital marketing, White took on the challenge.
Clarivoy sought to create an analytics platform that provides advertisers and agencies with next-day results and in-depth insights into their television advertising campaigns by examining the impact their television advertisements have on website traffic and conversions.
When the Clarivoy team approached Clearcode, they already had an alpha platform, but lacked a definitive software development partner to move beyond their initial platform.
Additionally, Clearcode was given an aggressive and unalterable time frame to deliver a working MVP version that could be used by one of Clarivoy’s clients for their upcoming multi-million dollar TV advertising campaign.