What we did
7suite comprises of three main components:
Tag management system (TMS)
Tag management systems are used by advertisers and marketers to create, deploy, and manage various tags (small snippets of code that send data from a website to a piece of software, such as an analytics platform).
We built a tag-management system that would allow advertisers and marketers to easily and efficiently manage all their tags across all their websites.
This was the first component of 7suite we built, but instead of waiting for the other components to be built before releasing it, we decided to make it available to the public under an open-source license. The TMS was called 7tag.
This allowed us to gain direct feedback from initial users and make immediate improvements.