Clearcode in the media
Building AdTech & MarTech platforms is only part of what we do – we also write about our areas of speciality, attend industry events, and celebrate our clients’ success.
Below is a list of articles that we’ve written or been featured in.
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode
The Future of Ad Tech Lies in PrivacyEnhancing Technologies (PETs)
APAC adtech leaders react to Meta’s potential ban from creating personalised ads
Industry Review
The Great Outdoors: the Global Growth of OOH
Adtech leaders react to potential breakup of Google’s ad business
Data clean rooms: The solution for brands’ identity hurdles?
Open Web v Walled Gardens: Predictions for 2023
Programmatic audio campaigns in APAC: Where are the briefs?
Meta fined $414 million for forcing users to accept personalised ads
Why retail media networks have become the primary focus for brands in APAC
DOOH: advertising’s big opportunity?
The cookieless future: a new era for privacy?
ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure
The power and limitations of universal IDs
Predictions 2022: Publishers & First-Party Data Part 1
Surviving in a Complicated Digital Media and Ad Tech Ecosystem
FLoC, ATT, and Core Web Vitals: The Opportunities for Independents
Eight Ad Tech Innovators’ Hopes and Expectations for 2021
IDFA, Anti-Competition, and the Refocusing of Ad Tech
AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
Interview with Piotr Banaszczyk, CEO, Clearcode
Influencer Marketing Platforms: Challenges and Opportunities
How the privacy narrative in display advertising has evolved
How Will Display and Native Advertising Work Without Third-Party Cookies?
Predictions 2020: Mobile & In-App
Predictions 2020: Privacy
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects
Pinterest IPO: Prospects for Advertisers
Leveraging Lambda@Edge for AdTech: Cookie Syncing at the Edge
Why GDPR Is Good For Online Advertising, Even Ad Tech
The GDPR Will Drain the Ad Tech Cookie Pool
Broken Trust: Can Agencies Regain Credibility?
What Is The Future Of Data Privacy?
3 missteps to avoid at all costs when building a minimum viable product
How the U.N.’s new privacy move will shake up the adtech industry
How Agencies Can Win The Battle Against Ad-Tech Companies
Cut Out the Fluff & Deliver What’s Promised: Q&A with Maciej Zawadziński, CEO, Clearcode
Three Ways to Supercharge Sales With First-Party Data
As ad tech consolidates, business models shift
Software dev firm Clearcode launches security-minded DMP
Can the New Advertising Currency ‘Time-Spent’ Change Ad Tech?
Opportunities Abound For Telcos To Jump Into Ad Tech
Should Agencies Acquire or Build a Technology Stack to Remain Competitive?
Mission impossible: Brands are not taking programmatic in-house in droves
Ad tech is having a premature midlife crisis
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