Email Remarketing Platform for Rejoiner

The Rejoiner team approached us with an existing solution that was still in its infancy. They faced a lot of performance issues relating to data reporting and lacked the technical resources to improve, develop, and maintain a quality solution that could be scaled to handle their growing client base.

We identified the challenges and outlined the project’s requirements:

1. Improve code quality
2. Set up a deployment-automation process
3. Reorganize the production environment
4. Correct the platform’s design and database schema
5. Develop new features and improving the reporting process

After confirming the project’s goals with Rejoiner, our team set off to make the necessary improvements and develop the required features.

Here’s a breakdown of the main solutions and the results they achieved:

Refactored the code base

The code base is now much easier to work with, the platform performs better, and it is easier to run tests on the code.

Optimized the platform

Increased the platform’s stability.

Changed the schema in the database

Faster queries and the ability of the platform to retrieve the data from the database quicker and more efficiently, which eliminates lag in displaying reports, allowing users to view reports instantly.

Developed new features and continued refactoring and optimizing the platform

The platform is now highly extensible, and adding new features is much easier and carries much lower risk than before.

Introduced automated deployment

Eliminated repetitive deployment, which saves time, reduces deployment errors, and allows the developers to release new features and functionality more frequently. By introducing automated deployment, we were able to reduce deployment time from 30-60 minutes to a few minutes, even a few seconds, depending on the change.

Set up a continuous integration (CI) server

Created a separate testing environment to keep it independent from the local environment. This allows our team to save time on testing code, avoid destroying the platform’s existing logic, detect and fix bugs much earlier to save time in the long run, and ensures the new pieces of code will be compatible with the rest of the code base.

Redesign the platform’s infrastructure and migrated it to another hosting provider

Built better infrastructure and created a better approach to organizing the platform on a different staging environment. The major change was introducing database replication, which in turn created redundancy. This means that in the event the master database goes down, we can use an alternative database and therefore increase the platform’s availability.

Automated the billing process

Eliminated a lot a manual work that would otherwise have to be performed by the user. Now, the user is billed on an automated basis, which saves them a lot of time.

The keys to a successful project are often a combination of technical knowledge, skills, experience, and soft skills, (such as communication, trust, and a mutual commitment to achieve success).

Here are three main areas that allowed us to deliver a successful project to Rejoiner:

Our strong cooperation with the Rejoiner Team

We’ve built a strong relationship with the Rejoiner team as their Technology Partner.

• We provided the Rejoiner team with full transparency into their platform’s progress and encouraged them to be constantly involved.
• We kept the communication channels open and were responsive in answering questions and queries.

Our experience in building analytics platforms

The fact that the Rejoiner platform was closely connected with our areas of expertise greatly impacted the success of the project. Our experience allowed us to:

• Easily solve problems that we’d come across in the past.
• Develop the platform quicker by applying our skills and experiences gained from previous, similar projects.
• Quickly understand the project’s requirements and limitations, which resulted in us starting the project sooner and maintaining a fast pace of development.

Our proactive and agile approach to software development

Our agile approach to software development enabled us to:

• Identify potential issues early, which allowed us to either solve them or avoid them completely.
• Quickly change and improve the project’s direction when better solutions became available.
• Suggest better solutions to Rejoiner that would allow us to deliver a better result.

To date, Rejoiner’s customers have generated over $ 56 million in revenue.

Rejoiner has attracted a number of high-profile clients, including MasterCard, Hallmark, Dreamworld, AMF Bowling, Liftopia and VTech.