January 31, 2018 by

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged […]

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Waterfalling, Header Bidding and New Auction Dynamics

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them. Today we offer a quick breakdown of the two popular methods used to programmatically buy and sell […]

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What's the Difference Between Waterfall Auctions & Header Bidding?

September 1, 2016 by

Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory. Publishers, however, started running into problems when their chosen ad network wasn’t able to sell all of their remnant inventory, which meant […]

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What is Waterfalling and How Does it Work?

August 2, 2016 by

Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase. While the direct advertiser-publisher relationship is still around, the introduction and growth of technology has added speed, efficiency, and scale to the online […]

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What is Header Bidding and How Does it Work?

December 4, 2014 by

Whether you’re manufacturing a car, engineering a spacecraft, or building a house, project-management methodologies are the backbone of any plan, and just like the projects in these fields, software development also requires a solid project-management approach. There are a number of different methodologies in the software-development industry – some are new takes on old methods […]

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Agile vs Waterfall: Which Method is More Successful?