August 19, 2019 by Maciej Zawadziński , Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”.

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January 31, 2018 by

In the early days of online advertising, ad space was purchased in the same way as print advertisements, that being that inventory was purchased directly from publishers at a set price, typically on a cost-per-mille (CPM) basis. During the late 1990s and early 2000s, a number of new advertising-technology platforms, such as ad networks, emerged […]

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Waterfalling, Header Bidding and New Auction Dynamics

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.

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What's the Difference Between Waterfall Auctions & Header Bidding?

September 1, 2016 by

Ad networks were one of the first technology platforms introduced to the online display-advertising ecosystem and aimed to help publishers sell inventory not sold via direct buys, which is known as remnant inventory.

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What is Waterfalling and How Does it Work?

August 2, 2016 by

Back in the early days of the Internet, when an advertiser wanted to buy ad space on a publisher’s website, they would call up the publisher’s sales team to make the purchase.

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What is Header Bidding and How Does it Work?

December 4, 2014 by

Whether you’re manufacturing a car, engineering a spacecraft, or building a house, project-management methodologies are the backbone of any plan, and just like the projects in these fields, software development also requires a solid project-management approach.

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Agile vs Waterfall: Which Method is More Successful?