May 17, 2018 by Michael Sweeney
With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.
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July 25, 2017 by Michael Sweeney
The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?
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April 30, 2015 by Maciej Zawadziński
The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying.
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