November 30, 2018 by Michal Wlosik
Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.
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July 11, 2018 by Michal Wlosik
In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser.
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July 25, 2017 by Michael Sweeney
The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?
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April 30, 2015 by Maciej Zawadziński
The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying.
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