April 24, 2019 by Michal Wlosik
The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]
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July 11, 2018 by Michal Wlosik
In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser.
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July 25, 2017 by Michael Sweeney
The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?
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April 30, 2015 by Maciej Zawadziński
The online display-advertising industry has been completely revolutionized in recent years. At the heart of this revolution lies technology, and in particular, the introduction and rise of programmatic media buying.
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