Tag: Supply-Path Optimization

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What Is Supply-Path Optimization?

May 8, 2023 by ,

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

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What Is Supply-Path Optimization?

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