September 12, 2022 by

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

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What Is a Single Customer View (SCV)?

January 19, 2022 by

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

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8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

November 15, 2021 by

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]

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What is a Customer Data Platform (CDP) and How Does It Work?

August 11, 2021 by

Want to build a data management platform or improve your existing one? Fill in the form below and our team will provide you with initial cost and timeline estimates We never share personal details. Read our Privacy Policy for information about how we handle and store your data. More than 80% of worldwide panelists have […]

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