Tag: Single Customer View (SCV)

September 12, 2022 by Natalia Figas

One of the most important factors ensuring the development of any business, and at the same time the most crucial trend in 2021, is customer experience. Companies build positive experiences with their clients using a variety of tools. And Single Customer View is indispensable in this process.

September 28, 2022 by Natalia Figas

Marketers use many various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. But usually, these are siloed systems that don’t exchange information with one another.

November 15, 2021 by Maciej Zawadziński

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]

August 11, 2021 by Maciej Zawadziński

Want to build a data management platform or improve your existing one? Fill in the form below and our team will provide you with initial cost and timeline estimates We never share personal details. Read our Privacy Policy for information about how we handle and store your data. More than 80% of worldwide panelists have […]