June 15, 2023 by

Privacy-enhancing technologies (PETs) are a set of tools and techniques designed to protect individual privacy and personal data. These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness.

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The Benefits of Privacy-Enhancing Technologies (PETs) In AdTech

August 24, 2023 by

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

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AdTech in 2023: Trends, Challenges and Opportunities

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