June 15, 2023 by Natalia Figas
Privacy-enhancing technologies (PETs) are a set of tools and techniques designed to protect individual privacy and personal data. These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness.
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August 24, 2023 by Michael Sweeney
As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?
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