October 23, 2018 by Maciej Zawadziński , Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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October 17, 2018 by

The European Parliament’s recent approval of a controversial update to copyright law has certainly caused some stir. For one, it has divided the online community. Its proponents hail it a long-expected and much-needed change that adapts copyright law to the digital age; others say its effects will be broad and far-reaching, but hardly beneficial.

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What the EU Copyright Law Means for Online Advertising and Marketing

April 19, 2018 by

Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies.

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GDPR and ePrivacy FAQ from AdTech vendors

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

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